New York – March 15, 2017 – Today, Nielsen (NYSE: NLSN) announced that Lazer Broadcasting has signed a multi-year renewal agreement with Nielsen Audio. Lazer Broadcasting is a privately held and minority-owned Spanish language radio broadcaster in California. The renewal agreement is across Lazer Broadcasting’s 12 stations in Nielsen-rated markets including Sacramento, San Jose, Riverside, Oxnard-Ventura and Santa Maria.
"Lazer 广播公司首席运营官约书亚-梅德尼克（Joshua Mednick）说："作为一家西班牙语广播公司，我们需要能够提供有关美国西语裔消费者的实用见解的受众测量解决方案。"尼尔森音频公司提供的定性和定量信息反映了我们市场上拉美裔消费者的生活方式、品味和音频消费。我们很高兴能与尼尔森续约，继续为我们的客户提供他们所需的数据，以适当地接触这一重要且快速增长的消费群体。
通过这项协议，Lazer广播公司将继续利用尼尔森便携式收听率测量仪（PPM）和其市场上的日记数据，全面掌握美国拉美裔消费者的收听行为。此外，Lazer Broadcasting 电台还将获得各种工具，帮助其节目制作人员更好地了解受众，深入洞察收听变化，并发现增长机会。
"西班牙语广播每周几乎覆盖所有西语裔成年人。尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）表示："通过这项协议，Lazer Broadcasting 将获得数据，从而展示其内容的优势以及广告商接触美国西语裔消费者的机会。"我们很高兴能继续为 Lazer Broadcasting 提供先进的解决方案，帮助他们发展业务。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
Gorki De Los Santos: gorki.delossantos@nielsen.com, 646-654-4837
