We are getting excited for the launch of Digital Content Ratings in Australia on July 25, 2017! This marks the next phase of understanding Australian consumers’ digital behavior in a constantly evolving media landscape. Supplementing the world-leading Digital Ratings (Monthly) measurement solution, clients will now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
该解决方案将使代理商和出版商能够更有效地实现优质数字库存的货币化。独立的测量系统为数字广告的买卖提供了信心和透明度，最终将继续推动客户的收入增长。
With all that in mind, we recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Learn more about our digital audience measurement in Australia.
