协议涵盖得克萨斯州科珀斯克里斯蒂和敖德萨-米德兰的广播站
New York, NY – Oct. 26, 2017 – Nielsen (NYSE: NLSN) today announced a new client win—ICA Broadcasting has signed a long-term, multi-year agreement with Nielsen. The new agreement includes ICA’s stations in Corpus Christi and Odessa-Midland, Texas.
ICA 广播公司将利用尼尔森的音频日记数据有效了解听众的收听趋势。此外，尼尔森的音频服务还将帮助公司的节目制作人和电台经理继续把握这两个市场的收听偏好。全套服务将使 ICA 广播公司充分展示广播消费者的力量。
"ICA广播公司总裁巴里-马克斯（Barry Marks）说："广播每周覆盖这两个市场近90%的人口。ICA广播公司总裁巴里-马克斯（Barry Marks）说："尼尔森在市场上的声誉及其全面的音频产品和服务，将使我们能够改进我们的节目制作，提高我们的市场营销水平，更好地服务于我们的广告客户。我们很高兴再次成为尼尔森音频公司的用户，并期待着我们新的合作关系。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）说："我们非常高兴地欢迎ICA广播公司加入尼尔森大家庭。"根据协议，我们将为 ICA 提供数据和服务，帮助他们做出战略决策，实现业务增长。我们的服务是一流的，我们正在进行的改进将帮助我们的客户讲述他们强大的覆盖故事，有效地营销他们的电台，并更好地争夺广告费用份额。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Dawn Rowan：dawn.rowan@nielsen.com 或 646-654-8641
