Forbes recently released its annual list of the world’s most innovative companies, and we’re excited to announce that Nielsen has ranked 30th.
Since our founding more than 90 years ago, innovation has played a key role in our efforts to measure the behaviors of consumers in more than 100 countries around the world. And in today’s rapidly evolving marketplace—where new devices are changing both media and shopping habits—innovation has never been more important to serve our clients.
Over the last few years, we’ve developed and launched a suite of tools to measure the total audience across the new media landscape. Through artificial intelligence technology, ratings that measure across platforms, and partnerships with digital content providers, we’re empowering media companies and advertisers to plan, activate and measure content and campaigns.
We also recently unveiled the fast-moving consumer goods (FMCG) industry’s first truly open, cloud-based and highly scalable technology—the Nielsen Connected System. The new platform is designed to allow data to seamlessly flow in and out of the system, allowing our clients to work with third parties of their choice; and many of these collaborations are already happening through the Nielsen Connected Partner Program.
此外 Nielsen Innovate, our Tel Aviv-based startup incubator, has been an important innovation investment. Through the program, we’ve funded 19 tech startups since 2014.
福布斯》按照创新溢价对上榜公司进行了排名：市值与现有业务现金流净现值之间的差额（基于瑞士信贷 HOLT 的专有算法）。这两者之间的差额就是股票投资者基于对公司将继续创造新的盈利增长点的直觉而给予的红利。
