New York, NY – Nov. 1, 2017 – Today, Nielsen (NYSE: NLSN) announced that EchoPoint Media, a leading and highly-influential media planning and buying agency based in Indianapolis, has signed a new measurement agreement for local television ratings and qualitative insights from Nielsen. As part of the renewal, EchoPoint will significantly increase the number of markets for which it uses Nielsen Local TV currency ratings for its media buys to 49 designated market areas (DMAs). EchoPoint also renewed its license to Nielsen Scarborough across the expanded markets.
"EchoPoint Media 总裁 Terri Reilly 表示："EchoPoint 长期以来一直利用尼尔森的测量和定性服务来最全面地了解本地市场趋势，并规划、执行和发布我们的媒体活动。"我们很高兴能与尼尔森发展合作关系，并对尼尔森在本地电视测量方面的改进及其大规模提供电子化、高质量人口统计收视率的能力充满信心。
随着协议范围的扩大，EchoPoint 将能够在更多市场（包括纽约、波士顿、费城和南卡罗来纳州查尔斯顿）利用尼尔森本地电视服务和尼尔森斯卡伯勒（Nielsen Scarborough）的媒体规划和购买流程。新增加的市场也使 EchoPoint 能够为其现有客户提供扩大营销和媒体活动的机会，同时在以前未开发的市场开拓新业务的可能性。
"尼尔森本地代理客户解决方案董事总经理迈克尔-夏普（Michael Sharp）表示："随着营销人员和广告商对代理公司提出更高的问责性和透明度要求，他们需要能为代理公司服务的数据集，帮助代理公司展示其价值，并为客户提供尽可能高的投资回报率。"尼尔森的产品和服务旨在帮助应对当今复杂的媒体环境，确保活动预算最大化，并帮助客户做出更明智的数据驱动决策。我们很高兴能扩大与 EchoPoint 的合作关系，并相信我们的解决方案将确保他们实现并超越客户的活动目标。
尼尔森正在改变其测量本地电视的方式，整合有线电视和卫星接收盒的数据，并将空中和家庭以外的电视收视纳入其本地电视收视率服务。这些变化将使尼尔森能够在所有210个DMA中提供电子测量，并为代理商和媒体公司提供更多的个人数据、更高的收视率稳定性和更深入的市场洞察力。
关于 ECHOPOINT 媒体
EchoPoint Media is a division of Young & Laramore, both based in Indianapolis. EchoPoint is a national, full service media planning and buying agency providing clients with an array of media competencies including search, social, TV/cable, radio, out-of-home, print, display, mobile, and online video.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Nielsen: Gorki De Los Santos, gorki.delossantos@nielsen.com EchoPoint Media: Terri Reilly, terri@echopointmedia.com
