Matt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
In the interview, which is part of the Telegraph’s Future of Marketing interview series and was published on the Telegraph website on May 3rd, Bennathan explains how the consumer journey can be precisely mapped, understood and predicted through the application of a technology platform, which empowers marketers to connect the dots between the multitude of digital touchpoints the consumer engages with.
这种洞察力使品牌有能力了解以前支离破碎的渠道，从而更全面地了解受众的购物习惯和生活方式。Bennathan 解释说，使用正确的数字数据和技术，"营销人员可以在消费者的整个考虑和购买过程中对其进行引导和指导"。
