扩大合作关系，增加尼尔森数字电视收视率、尼尔森数字内容收视率和尼尔森总内容收视率
New York, NY—March 29, 2017—Today, Nielsen (NYSE: NLSN) announced that beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, signed a long-term agreement for several solutions within the Nielsen Total Audience framework. beIN SPORTS and beIN SPORTS en Español will receive audience estimates for linear television and digital content viewing on mobile and computer devices.
With this agreement, beIN SPORTS becomes one of the first sports networks to be certified for Nielsen’s Digital in TV Ratings measurement. In addition, beIN SPORTS and beIN SPORTS en Español will have access to Nielsen 数字内容评级 和 Nielsen Total Content Ratings. Nielsen Digital in TV Ratings (DTVR) is the first solution in the industry to receive accreditation from the Media Rating Council for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
"体育具有将人们团结起来的独特能力，不论国界和个人差异。在 beIN SPORTS，我们相信无论平台、地点和设备如何，都能为我们的球迷提供最好的体育内容，"beIN SPORTS 副总经理 Antonio Briceño 说。尼尔森的 "总受众 "测量为我们提供了全面的可视性，让我们了解观众是如何参与到我们的节目中来的，而不受广告负载的影响。此外，我们对尼尔森的线性和数字测量能力充满信心，因为这些能力使我们能够有效地将我们的库存货币化，并为媒体买家提供所需的信心，从而为广告商提供更好的跨屏营销效果。
这三个产品都是尼尔森 "全受众"（Total Audience）的组成部分，可为 beIN 提供跨所有接入点的数字和线性电视内容的全面测量能力。这些集体服务将使 beIN 能够全面了解消费者是如何参与其线性电视、数字和点播内容（无论广告负载如何）的。该协议通过提供真实、可比的电视和数字收视率指标，使 beIN 能够更好地实现观众的全面货币化。
"尼尔森全国电视客户解决方案总经理彼得-布拉德伯里（Peter Bradbury）表示："拥有跨平台的衡量指标，能够洞察消费者的收视情况，这对任何媒体公司的长期商业成功都至关重要。"媒体评级委员会对尼尔森数字电视收视率的认可，将为像 bein SPORTS 这样的电视网提供信心，使他们能够利用这些数据讨论在数字平台的线性内容中投放广告客户广告的价值。我们非常高兴地欢迎 beIN SPORTS 加入尼尔森不断扩大的数字电视收视率用户名单，并期待着发展我们的合作关系。
这些新的测量工具是对尼尔森现有服务的补充，尼尔森为 beIN SPORTS 提供了电视收视率、消费者洞察力和广告销售数据，使其能够更好地做出更明智、更快速和更好的商业决策。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos：gorki.delossantos@nielsen.com，646-654-4837
