– 14 million Australians went online via a smartphone in March 2017 – up 6% versus prior year
– News subcategory hits 13.5 million
– Seven out of the top 10 news entities grew in March 2017
Sydney, Australia – 24 April 2017: The number of Australians accessing content online is nearing 20.1 million according to the latest Nielsen Digital Ratings (Monthly) data released today. Access via smartphone is a key driver of that growth – with smartphone unique audiences reaching 14 million in March 2017 – up 6% versus the same month the prior year.
独特受众（千人），2016 年 3 月 vs 2017 年 3 月
|
MARCH 2016 |
MARCH 2017 |
% CHANGE | |
|
TOTAL |
19,666 |
20,081 |
2% |
|
桌面 |
17,944 |
18,050 |
1% |
|
SMARTPHONE |
13,215 |
13,990 |
6% |
|
平板电脑 |
7,640 |
7,669 |
0% |
来源：尼尔森尼尔森数字收视率（月度），2017 年 3 月
CURRENT EVENT AND GLOBAL NEWS SUB-CATEGORY
Latest data released today by Nielsen revealed 13.5 million Australians went online for their news and current affairs information during March 2017 – up 2% when comparing both the same month the prior year, and the prior month. Accessing content via a desktop remains the main method for access of this content – up 4%. However, growth in unique audiences when comparing March 2017 with February 2017 is also strong for smartphone (+3%) and tablet (+13%) devices.
尼尔森数字收视率（月度）数据显示，2017年3月，时事和全球新闻子类别中排名前十的实体中，有七家的独立受众数量与上月相比有所增加。
News.com.au 的独立受众超过 570 万，与上月相比增长了 1%，仍然位居第一。
ABC News 的独立受众大幅增加，以 490 万（+19%）跃居第二位，Nine.com.au 位列第三，独立受众为 460 万，与 2 月份相比没有变化，Smh.com.au 位列第四，独立受众为 410 万（-4%）。
澳大利亚《每日邮报》（320 万，+9%）和《卫报》（280 万，+6%）继续保持其收视排名第五和第六的位置。
英国广播公司以 250 万独立受众（+14%）跃升至第七位，《先驱太阳报》紧随其后排名第八（250 万，+12%），《每日电讯报》排名第九（250 万，+6%），雅虎 7 News 升至第十（240 万，-4%）。
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, MARCH 2017
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,732 |
50 |
14 |
01:10:07 |
|
美国广播公司新闻网站 |
4,853 |
24 |
10 |
00:28:02 |
|
Nine.com.au |
4,561 |
39 |
13 |
01:16:40 |
|
smh.com.au |
4,100 |
34 |
12 |
00:58:35 |
|
澳大利亚每日邮报 |
3,187 |
22 |
11 |
00:32:52 |
|
卫报 |
2,839 |
14 |
8 |
00:29:18 |
|
英国广播公司 |
2,541 |
24 |
8 |
00:42:38 |
|
先驱太阳报 |
2,506 |
18 |
9 |
00:40:55 |
|
每日电讯报 |
2,491 |
15 |
8 |
00:24:47 |
|
雅虎7 新闻网站 |
2,375 |
9 |
8 |
00:11:54 |
|
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
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如需了解更多信息，请联系
杰基-海利克
尼尔森
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
