By Andrea Moore, Manager, Corporate Social Responsibility, and Sherri Dublin, Director, Diversity Programs, Diversity & Inclusion
公司员工不仅因共同的工作而联系在一起，还因共同的兴趣、爱好、背景和事业而联系在一起。然而，如何让成千上万名来自不同地方的员工彼此联系起来，并找出他们的共同兴趣爱好，是一件令人望而生畏的事情，更不用说如何利用这些兴趣爱好来最大限度地扩大业务和社会影响了。企业如何才能做到这一点呢？
At Nielsen, our Employee Resource Groups (ERGs) have been the answer to this question. As part of our Diversity & Inclusion strategy, our ERGs are inclusive, global, employee-driven organizations created to enable professional development, assist with recruitment and retention, and engage with clients and community outreach initiatives. ERGs support our business initiatives, and each has senior leaders as executive sponsors to ensure guidance and support. The groups also cultivate the Nielsen Employee Experience, where employees can “Be Yourself, Make a Difference, and Grow with Us.” As a result, the ERG chapter leader roles have become highly visible skill development and networking opportunities for associates. Nielsen currently has seven ERG groups:
- 亚美链接（AAL）；
- 残疾人与健全人携手合作（ADEPT）；
- 西班牙裔领导人行动组织（HOLA）；
- Lesbian, Gay, Bisexual, Transgender & Allies (PRIDE);
- 持续积极的黑人领导和赋权（SABLE）；
- 退伍军人支持和雇员资源（SERV）；以及
- 尼尔森女性（WIN）。
ERGs have given our associates, no matter where they are, a common language and engagement tools to connect with each other within and across chapters. These connections have become even more powerful when ERG members bring their skills, passions and insights to their community through Nielsen Cares volunteer opportunities. ERG members volunteer together in a variety of ways—from day-long opportunities on Nielsen Global Impact Day, our annual celebration of service in June, to longer-term relationships that deliver Nielsen data and insights to nonprofits. Here are just a few examples:
- 在 "尼尔森全球影响日"，HOLA 与纽约市的一个西语裔社区组织合作，帮助该社区的移民练习美国公民资格考试。
- Through PRIDE, Nielsen and GLAAD have worked together since 2008 and recently, through Harris Poll (a Nielsen company), collected data for GLAAD’s second Accelerating Acceptance report, which explores sentiments about LGBT people across the nation.
- ADEPT 志愿者与特奥会在多个领域开展了五年多的合作，包括在 2014 年美国全国运动会和 2015 年世界夏季运动会上对运动员进行调查。
- 2016 年，WIN、SABLE 和其他尼尔森团队/助理开始与全球非营利组织 "成功礼服"（Dress for Success）合作，协调美国各分会发挥更大影响--从 "国际妇女节 "的手提包募捐活动，到与当地 "成功礼服 "办事处的更紧密合作，以及远程志愿者机会。
尼尔森利用YourCause的群组功能创建了ERG和办公地点群组，这样领导者就可以添加活动，方便成员查找和报名，跟踪成员的志愿服务时间，发布活动照片，并保存过去志愿服务活动的记录。如今，YourCause 上有 47 个不同的 ERG 小组，作为组织志愿者报名和活动的核心机制，该平台的参与度持续上升。
从地域上看，尼尔森的ERG始于美国，目前在美国七个地区（中部、大西洋中部、中西部、东北部、东南部、西北部和西南部）执行和运作。在国际上，WIN尤其在加拿大、印度、非洲、中东、欧洲和拉丁美洲等地区进行了扩展。2016 年，WIN 刚刚于国际妇女节在东南亚、北亚和太平洋地区（SEANAP）启动。PRIDE 在加拿大设有分部，并与 ADEPT 一起开始在欧洲扩张。
在尼尔森，我们相信背景和观点的多样性有助于我们更好地理解和代表我们所服务的市场。ERGs使我们的员工能够自我定位，并通过他们不同的兴趣爱好在公司内部相互交流，同时将他们与外部联系起来，在我们生活和工作的社区产生社会影响。
This article originally appeared on the YourCause blog.
