From radio and online to movies and even video games, music listeners today have more options to find music than ever before. And they’re increasingly using streaming to listen when—and where—they want. According to our most recent Music 360 report, 80% of American music listeners used an online streaming service (including music, video and live-broadcast radio) in the last 12 months, up from 75% in 2015.
对于音乐行业的从业者来说，了解收听背后的 "地点 "对于寻找粉丝和开发新粉丝的机会非常重要。音乐连接 "仪表板的最新增强功能为用户提供了这样的功能，可按 200 多个美国市场细分流媒体数据。
Music Connect is a one-stop shop for clients to access sales, streaming, airplay spins and audience, and social measurement data for the music industry. Since its launch in 2015, we’ve consistently released new features and enhancements every six-eight weeks. The latest update gives users the ability to break out on-demand audio streaming, as well as total music consumption for songs and albums, across all 210 Nielsen-measured markets—the most comprehensive market-level U.S. coverage available in the industry.
这项新功能可以帮助客户更好地了解歌曲或专辑的最高级别流媒体活动发生在哪里，直至市场层面。配合销售和播放数据，客户现在可以使用 Music Connect 了解艺人巡演、音乐节、宣传活动或其他地区性活动的真正影响。由于流媒体是当今音乐消费的重要组成部分，客户可以使用细化的地理数据来规划艺人活动和新产品发布战略。
Market-level streaming metrics have also been added to Music Connect’s Top Album/Song by Market & Metric charts, as well as to the Insight reporting tool—where clients can create and export custom reports based on their albums/artists/songs of interest. This data currently makes up approximately 70% of the total U.S. audio on-demand streaming data being sent to Nielsen by providers.
"尼尔森音乐公司总经理艾琳-克劳福德（Erin Crawford）说："随着用户和使用量的逐周增长，音乐行业现在依赖于 Music Connect 提供的重要洞察力。尼尔森音乐公司总经理艾琳-克劳福德（Erin Crawford）说："深入的市场级流媒体和消费数据只是音乐连接引领行业发展的最新增强功能。我们相信，我们的发展路线图将继续提供更多人们所期待的内容，以及一些将加强我们测量权威性的惊喜。
