Sydney, Australia – 27 April 2016 – The start of the sporting season has driven audiences online Nielsen’s March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
三月份标志着冬季体育季的开始，体育子类别的受众显著增加。一级方程式锦标赛、V8 超级房车赛、AFL 和板球 ICC 世界 2020 锦标赛都推动了台式电脑、智能手机和平板电脑的体育受众增长。体育子类别的唯一受众人数月比增长了 8.3%，从 1030 万增至 1110 万。
该子类别的前五名分别是 Telstra Media AFL、ESPN Digital Network、FOX SPORTS、Telstra Media NRL 和 news.com.au（体育），它们在三月份的独立观众人数均有增长，其中大部分增长了三分之一以上。此外，由于本赛季的开始，一些实体实现了三位数的增长，包括 Grandprix.com.au、VirtualSPORTS.com.au、Footytips、V8 Supercars 和 ESPN Footytips.com.au。
全国各地的一些大型活动也导致相关网站的独立访问量在三月份出现增长。其中，悉尼皇家复活节展览的独立受众增幅最大，从 231,000 人增至 793,000 人，增幅达 243%，因为悉尼人购买了门票并安排了旅行。Ticketmaster 和 Ticketek 也实现了两位数的增长，分别达到 230 万和 190 万独立受众。
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.
在新闻应用程序方面，BBC 新闻应用程序在 3 月份增长了 144%，《卫报》在时事和全球新闻子类别应用程序排名中位居榜首，BBC 和 7NEWS 紧随其后。
Digital Ratings (Monthly) fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
这些数据使已经在移动领域投入大量资金的出版商能够了解其受众在所有数字设备上的增长情况。 它还能让代理商和广告商做出更准确的决策，并衡量其数字投资的覆盖范围--真实反映其在主要数字设备上的受众总量。
关于互动广告局
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB 的职责是与其成员以及更广泛的广告和营销行业合作，协助营销人员确定如何以最佳方式将在线营销作为其营销战略的一部分，以更好地锁定目标客户、吸引客户并建立品牌。
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
如需了解更多信息，请联系
Sarah Corry
Tel: 0450 803 881
Email: scorry@iconinternational.com.au
