– Large audiences continue to grow for Twitter, Snapchat and Instagram
– Shifts in Current Events & Global News rankings
– End-of-Financial-Year influences growth in online audiences for automotive manufacturers
Sydney, Australia – 27 July 2016: Latest insights from Nielsen Digital Ratings (Monthly) reveal an increase in the number of Australians engaging with many social media brands, as well as shifts in Current Events & Global News unique audience rankings.
2016 年 6 月的数据显示，Facebook 以接近 1600 万的独立受众继续领跑社交媒体类别；不过，与上月相比，其他一些社交媒体平台也有显著增长。推特（Twitter）表现突出，独立受众增长了 11%，达到 680 万人。Snapchat 的独立受众人数增长了 6%，达到 380 万人；Instagram 的独立受众人数在 2016 年 6 月比上月增长了 7%，达到近 800 万人。
许多澳大利亚人上网了解联邦选举的最新情况，因此访问澳大利亚选举委员会（AEC）网站的人数增加了 49%，使该网站的受众增至 370 万人。
在汽车制造商子类别中，排名前十的汽车制造商中有七家在 2016 年 6 月的独立受众数量与上月相比出现了两位数的增长。排名前十的汽车制造商中，独立受众月环比增长最强劲的是马自达（增长 131%），其次是福特（增长 77%）、现代（增长 46%）、日产（增长 36%）、三菱汽车（增长 15%）和霍顿（增长 14%）。
The Current Events & Global News sub-category reported changes to unique audience rankings in June 2016. News.com.au retained the top spot with a unique audience of 5.5 million, while ABC News Websites moved to second place ahead of smh.com.au.
雅虎7新闻网站2016年6月的独立受众比上月增长了6.3%，排名上升至第五位。英国广播公司（BBC）从第十位跃升至第七位（增长 13.6%），《每日电讯报》进入前十名，独立受众较上月增长 6.9%。
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JUNE 2016
| 名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,463 |
47 |
12 |
00:59:41 |
|
美国广播公司新闻网站 |
5,003 |
20 |
8 |
00:22:16 |
|
smh.com.au |
4,911 |
25 |
10 |
00:51:21 |
|
澳大利亚每日邮报 |
3,230 |
23 |
9 |
00:34:31 |
|
雅虎7 新闻网站 |
3,079 |
11 |
7 |
00:14:12 |
|
卫报 |
3,043 |
14 |
8 |
00:26:27 |
|
英国广播公司 |
2,888 |
25 |
10 |
00:43:54 |
|
新闻网站 |
2,753 |
21 |
10 |
00:25:40 |
|
每日电讯报 |
2,520 |
14 |
7 |
00:18:49 |
|
先驱太阳报 |
2,519 |
20 |
9 |
00:33:02
|
来源：尼尔森尼尔森数字收视率（月度），2016 年 6 月
关于互动广告局
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB 的职责是与其成员以及更广泛的广告和营销行业合作，协助营销人员确定如何以最佳方式将在线营销作为其营销战略的一部分，以更好地锁定目标客户、吸引客户并建立品牌。
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