尼尔森数字广告评级将扩展至 8 个新市场；在 8 个现有数字广告评级市场增加移动测评
Jakarta, Indonesia – March 23, 2016 – Nielsen today announced at its annual Media & Marketing Summit in Jakarta, Indonesia plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight new markets globally, with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets. This significant expansion of the global Digital Ad Ratings footprint will provide a total digital view of campaign audiences across platforms. Since its commercial release in 2011, Digital Ad Ratings has become the industry standard globally for independent campaign measurement with metrics comparable to television.
尼尔森将在波兰、土耳其、香港、台湾、南非、波多黎各、爱尔兰和新西兰等八个新市场推出数字广告评级（Digital Ad Ratings）测量服务。最近，尼尔森在泰国、新加坡、印度尼西亚、马来西亚、菲律宾、印度和墨西哥推出了Digital Ad Ratings移动广告投放测量，并将于下周在日本推出。新增的移动测量功能将使广告商和出版商能够更有效地在台式机、智能手机和平板电脑上最大限度地投放广告。
尼尔森首席运营官史蒂夫-哈斯克（Steve Hasker）表示："我们一直专注于提供尼尔森全受众内容和广告测量服务，并取得了显著进展。尼尔森首席运营官史蒂夫-哈斯克（Steve Hasker）表示："我们的旗舰数字广告测量解决方案（包括移动测量）在全球范围内的持续扩展是这些市场广告支出增长的关键。"尼尔森首席运营官史蒂夫-哈斯克（Steve Hasker）表示："我们的客户依赖我们提供优质的测量服务，不仅能满足他们各自的需求，而且还能提升价值，最全面地了解他们的受众和跨平台广告活动的效果。
在印尼、菲律宾和印度等新兴市场，移动设备的普及率超过了个人电脑或笔记本电脑的拥有率，因此衡量标准必须反映市场需求。有了数字广告评级，营销人员就能更好地规划和衡量他们的受众，利用跨屏幕的同类到达率和频率指标，更深入地了解在线和移动之间的联系。
“It has been a pleasure collaborating with the Nielsen team and leveraging Digital Ad Ratings to maximize ROI across our programmatic campaigns for several leading CPG clients. While audience verification in APAC is still in the nascent stages, the Nielsen team have been pro-active in seeking feedback and delivering relevant solutions to help raise the bar,” said Sanchit Sanga, Chief Digital Officer, Mindshare Asia Pacific. “As the largest adopter of Digital Ad Ratings in the region, we are looking forward to Nielsen continuing to up the game with regard to cross device reach/frequency, distribution for In-App ratings and more granular reporting to further help optimisation.”
"TubeMogul首席营销官Keith Eadie表示："由于平板电脑和智能手机的收视率增长速度超过了其他任何平台，因此需要由可信赖的第三方对移动受众进行验证。"尼尔森是业内的黄金标准，我们期待着帮助品牌和代理商无缝地跨屏转移支出。
持续的扩展也推进了尼尔森的 "全受众 "计划，通过整合数字广告收视率数据和电视收视率，提供全面的广告测量。在美国、英国、意大利、法国、菲律宾和泰国，已经有了全面的广告受众视图，印度尼西亚和马来西亚也将在未来三个月内推出。
到 2016 年底，数字广告评级（包括移动测量）将在全球 25 个市场推出。
Click here to learn more about Digital Ad Ratings in Southeast Asia, North Asia and Pacific.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
U.S. – Alana Johnson, alana.johnson@nielsen.com, +1 646-654-8391SEANAP – Deanie Sultana, deanie.sultana@nielsen.com, +65 9027 9606
