New York – Dec. 21, 2016 – Today, Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement. Nielsen will boost the effective sample size of the panel by 10% across all markets and demographics starting mid-2017.
尼尔森的增强型 PPM 小组将安装 80,000 多台计价器。这意味着平均每天将有超过 65,000 名小组成员为收视率做出贡献。这意味着在 PPM 市场的总计范围内，每天将增加 6,000 多名小组成员。样本的增加将按比例分布在所有人口统计中。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）表示："增加PPM样本量是我们客户的首要任务。"通过这项投资，尼尔森将加倍履行其对广播行业的承诺，满足我们客户的需求。我们很高兴推出这一增强功能，它将继续构建一个更强大的广播广告市场。
随着最近宣布收购 Gracenote，尼尔森将探索如何利用 Gracenote 在 7000 多万个车载信息娱乐系统中的广泛覆盖及其作为自动内容识别 (ACR) 行业标准的专业知识，帮助扩大我们对车载音频和车载数字收听的测量。
尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："由于受众持续分散，需要对数据进行更精细的分析，因此扩大样本规模非常重要。尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："此次扩展将是我们在音频估算的准确性和质量方面迈出的重要一步。"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："扩大 PPM 小组的规模将使我们的客户能够继续自信地分享他们的故事，并与广告商产生共鸣。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos，gorki.delossantos@nielsen.com，646-654-4837
