Last week, Nielsen sponsored the interactive Cynopsis Boot Camp, an intensive ratings training in New York City. The event focused on the increasing complexities of today’s media ratings landscape and what these changes mean for the realities of television, mobile and digital going forward. Kelly Abcarian, senior vice president of product and innovation, Nielsen, presented alongside Betsy Rella, vice president of research at Tivo Research, during the “Measurement and Metrics Mash-Up” session.
“Consumers today have access to services and devices that they didn’t have access to, or that didn’t even exist, five to 10 years ago, which is causing a major change in media consumption and behavior,” said Abcarian during her introduction of Nielsen’s Total Audience Measurement.
美国人通过更多的设备消费更多的媒体--每周用于消费内容的时间从 50 小时同比增长到 64 小时。这种增长给传统电视和广播带来了压力。然而，正如 Abcarian 所讨论的那样，电视远未消亡，她介绍了尼尔森的 "受众总量测量 "互动方法，帮助与会者了解电视和数字媒体的可比指标以及可比报告。
