Melbourne, Australia – 17 November 2016: Nielsen Sports, the global leader in sports intelligence and measurement has been commissioned by the Australian Grand Prix Corporation (AGPC) to provide research solutions for two key Australian sporting events – the Australian Motorcycle Grand Prix and Formula 1® Australian Grand Prix.
According to Ned Morris, Director of Business Solutions, Nielsen Sports, the AGPC are keen to get greater insights into their events. “For a long time now the Australian Motorcycle Grand Prix and Formula 1®Grand Prix have been two of the premier events on the Victorian and Australian sporting calendar. We’ll be looking at what attracts domestic and international visitors to attend the two events and perhaps more importantly, how to continually broaden the appeal of these events to a wider audience.”
AGPC 首席执行官安德鲁-韦斯特科特（Andrew Westacott）说："为了举办两项世界级的国际赛车赛事，澳大利亚大奖赛公司在过去 21 年多的时间里一直将研究成果用于战略决策。
韦斯特科特说："这种不断追求卓越的精神得益于定期分析，以确定球迷的总体喜好和需要持续改进的方面。这反过来又为国际和国内球迷提供了前往墨尔本参加赛事的新的令人兴奋的理由，"Westacott 说。
"鉴于尼尔森体育在全球大型赛事和赛车运动客户中的研究和数据解决方案资质，我们能够利用我们的专业知识来确定澳大利亚两场大奖赛的观众和非观众的核心满意度属性。莫里斯补充道："这样做的目的是确保 AGPC 在规划未来赛事时能更好地掌握信息。
"我们很高兴能与 AGPC 合作，我知道我们将为这些活动增添更多价值，让未来的参与者更加着迷。
"莫里斯说："尼尔森体育的重点和热情在于通过一流的分析和洞察力推动澳大利亚体育产业的发展。
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如需了解更多信息，请联系
杰基-海利克
尼尔森
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
