在点播流媒体增长 59% 的推动下，音乐业务的总体增长比去年提高了 9% 黑胶唱片销售额增长了 12%，目前占实体唱片销售额的近 12%。
New York, NY—July 7, 2016—Today, Nielsen (NYSE: NLSN), the music industry’s leading data information provider, announced the 2016 Nielsen Mid-Year U.S. Music Report for the six-month period of Jan. 1, 2016, through June 30, 2016.
报告结果显示，2016 年流媒体继续成为一种不断增长的形式，通过音频和视频平台点播的歌曲达到 2090 亿首，比去年同期增长了 59%。音频点播流目前占总流媒体的 54%，而视频目前占总流媒体的 46%。与 2015 年上半年相比，音频增长了 97%，视频增长了 29%。
“In the past year we have seen a continued shift in the music industry from a buying model to a streaming model,” says David Bakula, SVP Industry Insights, Nielsen. “Streaming now makes up nearly 50% of the overall volume, while we continue to see declines in digital purchasing.”
2016 年尼尔森年中美国音乐报告》的其他重要发现：
- 根据专辑、等同曲目专辑和等同流媒体专辑计算，今年的总消费量比去年增长了 9%。
- 得益于流媒体的持续增长，数字消费（销售和流媒体）总体增长了 15%。不过，数字音乐在所有格式中表现最为疲软，与 2015 年上半年相比下降了 24%。
- 整体专辑销量下降了 14%，其中数字专辑销量下降了 18%。
- 尽管黑胶唱片销量继续创下新高，达到 620 万张，增长了 12%，但实体唱片销量却下降了 10%。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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