教育、职业和旅游网站新年飙升
澳大利亚悉尼--2016 年 2 月 11 日--尼尔森 2016 年的首份在线收视率数据显示，澳大利亚人在今年的第一个月上网规划未来一年的生活。虽然时事新闻和全球新闻的排名保持相对稳定，但一月份的数据显示，旅游以及教育和职业类网站的访问量激增。
随着节日的结束，一些旅游相关网站的受众有所增加，其中包括航空公司和酒店研究与预订网站。澳航以 190 万受众领跑航空公司子类别，而维珍航空的受众则比 12 月份增加了 19%，达到 120 万。卡塔尔航空公司的受众人数在 12 月份较少的情况下月度飙升了 357%，新西兰航空公司和亚洲航空公司的受众人数自 12 月份以来均增长了 110%以上。
Many Australians have also been booking or researching their next trip, with all top 10 entities in the cruise lines, hotels/hotel directories & multi-category travel categories seeing double digital audience growth since December. Overall, the hotels/hotel directories sub-category experienced a 25 percent increase since December, with Booking.com seeing an increase of 55 percent to an audience of 1.9 million, while second placed Trivago experienced the highest increase of 187 percent to 760,000 people.
表 1.按新闻独立受众排名的顶级网站
|
|
Unique Audience (000) – Jan, 2016 |
Unique Audience (000) – Dec, 2015 |
月同比变化率 |
|
|
子类别：旅游-酒店/酒店目录 |
4,296 |
3,442 |
25% |
|
|
Booking.com |
1,878 |
1,215 |
55% |
|
|
Trivago |
760 |
265 |
187% |
|
|
Wotif.com |
758 |
605 |
25% |
|
|
Stayz 网站 |
584 |
418 |
40% |
|
|
合并酒店 |
541 |
480 |
13% |
来源：尼尔森在线收视率，2016 年 1 月混合数据尼尔森在线收视率，2016 年 1 月混合数据
Educational and career focused websites also saw an increase in audience as school leavers researched their tertiary education options and submitted preferences, while workers looked into career development opportunities or a new position. UAC, the Universities Admission Centre’s website, experienced a 110 percent increase with 122,000 people visiting the site in January. Many universities across the country saw spikes in audience, with the Education & Careers-Universities sub category growing 11% on December 2015.
1 月份也是职业发展月，该子类别比 12 月份增长了 14%。求职》的受众增加了 39%，达到 220 万人。
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORYIn the Current Events & Global News Sub-Category, the top three websites – news.com.au, smh.com.au, ABC News – maintained their rankings by unique audience. Overall the sub-category grew in unique audience by 7 percent, as anticipated after the Christmas period.
澳大利亚每日邮报》和《ninemsn 新闻》的排名在一月份发生了变化，《澳大利亚每日邮报》排名第四。Yahoo7 新闻网站重返前十，排名第六。
TABLE 2. TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JANUARY 2016
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
3,674 |
59 |
14 |
01:59:05 |
|
smh.com.au |
3,532 |
34 |
11 |
01:29:27 |
|
美国广播公司新闻网站 |
2,952 |
31 |
9 |
00:51:10 |
|
澳大利亚每日邮报 |
2,391 |
24 |
8 |
01:06:13 |
|
新闻网站 |
2,296 |
24 |
11 |
00:51:20 |
|
雅虎7 新闻网站 |
2,081 |
18 |
8 |
00:25:53 |
|
卫报 |
1,858 |
14 |
6 |
00:33:04 |
|
时代 |
1,790 |
39 |
11 |
01:26:19 |
|
英国广播公司 |
1,637 |
27 |
7 |
00:46:45 |
|
MSN 新闻 |
1,596 |
14 |
9 |
00:20:53 |
来源：尼尔森在线收视率，2016 年 1 月混合数据尼尔森在线收视率，2016 年 1 月混合数据
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
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