London – Sept. 15, 2016 – Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury’s and Aimia (owner of the Nectar programme) that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers. This data combined with the Nielsen Marketing Cloud’s comprehensive Nielsen consumer and media data enables brands to gain a complete omnichannel view of customers across hundreds of key characteristics. Marketers can leverage this data to plan, activate and analyze their marketing campaigns across media, improve the relevance of their customer messages, and more reliably analyze campaign results.
The Nielsen Marketing Cloud and i2c worked together to support Carling’s national “Great British Moments” campaign, which resulted in a 19% sales uplift and an impressive 4.1X campaign ROI attributed to this collaboration. The Carling campaign used programmatic media to raise Carling’s brand awareness, bolster non-seasonal sales, drive incremental sales among existing and new customers, and re-engage lapsed shoppers.
Nielsen Marketing Cloud Sainsbury's 是英国第二大连锁超市。i2c 评估并报告了该活动对店内和在线销售的影响。
"i2c 和Nielsen Marketing Cloud 的合作证明了数据驱动的程序化受众购买对品牌店内和在线销售的影响。我们屡获殊荣的 Carling 活动就证明了这一点，"Nielsen Marketing Cloud 欧洲副总裁兼总经理 Matt Bennathan 说。"Nielsen Marketing Cloud 拥有最丰富的英国数据，是 Nectar 忠诚卡数据的完美合作伙伴。我们可以通过程序化的方式大规模地吸引数字受众，并形成闭环，提供强大的、可衡量的销售结果。
Aimia 数字媒体总监 Andrew Muzzelle 说。"我们已经能够为 Carling 带来显著的消费者参与度和有意义的销售影响。有了 TheNielsen Marketing Cloud ，我们可以根据构成品牌客户的所有相关特征进行精确建模，并通过程序化方式大规模接触他们。"
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于Nielsen Marketing Cloud
Nielsen Marketing Cloud 是尼尔森收购 eXelate 后开发的，它将尼尔森世界一流的数据、分析、媒体策划、营销激活和数据管理平台（DMP）功能整合到一个单一的云平台中，从而使品牌、代理商和媒体公司能够更深入地与客户建立联系。Nielsen Marketing Cloud 客户可独家访问细粒度的尼尔森数据，这些数据可提供比其他任何地方都要详细得多的受众洞察力。 营销成果包括更深入地了解消费者、更有效地跨设备传递信息，以及卓越的投资回报率分析和营销活动优化能力。
关于 i2c
i2c is a unique partnership between Sainsbury’s and Aimia (owner of the Nectar programme). We help define a customer’s relationship with a brand. By going deeper, broader and further we can see what makes your customer tick. And by understanding their behaviours, opinions and decisions, we bring you closer to those who matter most. We join together our rich customer data and the diversity of our shopper marketing channels – from online through to car park six-sheets, in-store tasting through to Coupon at Till – giving brands the most granular customer insight alongside a full suite of marketing solutions.
For more information, visit www.i-2-c.co.uk
联系方式
Alison Lock: alison.lock@nielsen.com; 07767618978Brett House：Brett.House@nielsen.com; 646-380-4337
