尼尔森总体受众测量的核心要素为数字内容提供了可与电视相媲美的指标
New York, NY – Sept. 27, 2016 – Nielsen today announced Digital Content Ratings is available in full syndication for clients beginning Sept. 30, 2016. Nielsen’s 数字内容评级—a core component of Nielsen’s Total Audience Measurement framework—provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable to television. With this syndicated release, clients can access daily comparative reporting across desktop and mobile devices in a single, integrated solution.
"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："提供联合数字内容评级是一个巨大的里程碑，为出版商、代理商和广告商提供了强大的洞察力，帮助他们了解其内容在数字平台上的全部价值。"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："这是我们所知的测量转型的下一步。
尼尔森数字内容收视率的同步化标志着业界在采用一致、全面的数字测量方法方面取得了进展。尼尔森数字内容收视率由尼尔森强大的人口普查数据平台、下一代SDK和新的云API提供支持，覆盖电脑、移动和联网设备，超越了市场上的传统工具。为数字出版商提供基于个人的高精度人口统计每日报告，将为数字媒体生态系统带来透明度和增长。
通过增加颗粒度、频率和报告，尼尔森数字内容收视率将使数字和电视出版商能够展示并最大化其内容的价值，这些指标对于视频系列发布、头条新闻、现场报道和病毒事件的货币化尤为重要。此外，代理商和广告商也将受益于更丰富的跨屏幕数字媒体消费信息，从而加强媒体计划并应对消费者不断变化的媒体偏好。
Nielsen Digital Content Ratings is based on a methodology complementary to that of 尼尔森数字广告评级. Widely used across the industry, Nielsen’s Digital Ad Ratings provides a trusted measurement for advertisers, agencies and publishers to transact. With Digital Content Ratings and Digital Ad Ratings available in the market, clients now have deep insights to enable both planning against content and measurement of ad performance like never before.
银团客户包括 A+E、ABC、AOL、Buzzfeed、Discovery、Freeform、Gawker、Kik、Mashable、PopSugar、TasteMade 和 Vice 等。
业界对尼尔森数字内容评级的支持
“As a leading global media company, A+E Networks offers consumers a diverse communications environment, ranging from television networks to websites to mobile apps and OTT services,” said Don Robert, EVP, Research & Analytics, A+E Networks. “Adopting Nielsen Digital Content Ratings will give us the ability to see our brands’ audiences across platforms using metrics comparable to TV ratings.”
“We’re very excited about the potential of Nielsen’s Digital Content and Advertising Ratings and the future of more robust third party measurement features that cover the breadth of BuzzFeed’s cross-platform content: from fans watching Tasty videos on Facebook mobile, to the latest BuzzFeed News investigation on Google’s AMP,” said Edwin Wong, VP Research and Insights, Buzzfeed.
"作为全球最大的私营媒体服务机构，我们始终致力于为客户提供完整的跨渠道传播策划和激活服务，"Horizon Media 高级副总裁、董事总经理 Michele Donati 说。"尼尔森的数字内容收视率可以提供数字和电视的可比指标--这是媒体规划中不可多得的全面视角。
“Chat is at the core of the smartphone era, and we’re leading the way in showing brands what’s possible with this new medium,” said Josh Jacobs, President, Kik Services, Kik. “We’re looking forward to integrating Nielsen Digital Content Ratings to demonstrate the value and impact of engaging teens through chat.”
"Mashable首席技术官罗宾-彼得森（Robyn Peterson）表示："数据科学一直是Mashable成为全球数百万科技、文化和娱乐报道首选来源的核心。"我们非常高兴能够将尼尔森数字内容收视率与我们自己的专有技术和数据相结合，帮助我们了解在这个数字互联的世界中，什么能够引起受众的共鸣。
“We believe digital measurement shouldn’t simply be retrofitted to traditional television measurement’s framework,” said Bryon Schafer, Head of Research, Otter Media. “What is compelling about Digital Content Ratings is that Nielsen has brought together the best of panel and census methodologies, to more completely and reliably measure a diverse video ecosystem.”
“POPSUGAR speaks to a huge global audience of young women who seamlessly consume our content across a range of platforms and devices. The move to mobile means instant access anywhere, and being nimble helps us to thrive,” said Geoff Schiller, Chief Revenue Officer, POPSUGAR. “Working with Nielsen to integrate Digital Content and Advertising Ratings will provide invaluable tools for us, allowing us to see how to drive both content and advertising across POPSUGAR.com and our social channels.”
“It has been a challenge to get a full view of your audience across every screen and distributor,” said Mike Wann, Head of Business Development & Strategy, Tastemade. “We’ve been enthusiastic working with Nielsen Digital Content Ratings to begin truly unlocking the value of our community wherever they are.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Brendan McCarthy, brendan.mccarthy@nielsen.com, 917-224-7597Leslie Pitterson, leslie.pitterson@nielsen.com, 917-562-0715
