加州棕榈沙漠--2016年1月26日--尼尔森今天在互动广告局（IAB）年度领导会议上宣布，数字广告评级（Digital Ad Ratings）已成功完成在谷歌DoubleClick的测试期。Digital Ad Ratings目前可用于美国、加拿大、法国、德国、意大利、英国、澳大利亚和巴西的DoubleClick Bid Manager和DoubleClick Campaign Manager，以及美国的DoubleClick for Publishers。
尼尔森数字广告评级（Nielsen Digital Ad Ratings）使全球 DoubleClick Bid Manager 和 DoubleClick Campaign Manager 用户能够使用与电视完全可比的指标来衡量数字媒体。DoubleClick 广告系列的无缝标记使客户能够在飞行过程中优化广告系列，从而提高性能、效率并更清晰地管理有保证的购买。
“We’ve been heavily investing in a broad set of measurement solutions for brands through a combination of product innovation and supporting advertiser choice with measurement partners like Nielsen,” said Jason Miller, Director of Product Management for Brand Measurement Solutions, Google. “As a leading programmatic video platform, enabling seamless audience measurement with Nielsen’s Digital Ad Ratings within DoubleClick is critical for Brand advertisers looking to run TV and video ad campaigns.”
"尼尔森全球观察产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）表示："数字广告评级已成为全球数字广告活动测量的首选，我们的DoubleClick集成为希望轻松评估广告活动效果的尼尔森和谷歌客户带来了价值，对此我们深感自豪。"尼尔森全球观察产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）表示："我们期待着进一步扩展DoubleClick中的数字广告评级功能，继续为所有广告和内容提供全受众测量。
目前，尼尔森数字广告收视率在17个市场（占全球数字广告支出的85%）提供服务，是唯一能为广告主提供可与电视相媲美的受众指标以及广告活动总受众视图的测量解决方案。此外，在美国、英国、意大利和法国，尼尔森已将数字广告收视率数据与电视收视率整合在一起，通过总广告收视率提供更强的到达率测量。
Digital Ad Ratings leverages the world’s largest user registration databases along with Nielsen’s gold standard panels to provide overnight demographics for digital campaign delivery and is the industry-standard for digital advertising measurement globally, used by nearly all of the top 25 U.S. advertisers for audience guarantees.
2016年，尼尔森将继续加强数字营销活动测量的全球足迹，将包括移动测量在内的解决方案扩展到更多市场。
联系方式
Alana Johnson, alana.johnson@nielsen.com, 1+ 646-654-8391
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
