新门户网站将记者和业界与政治主题数据以及有关候选人和消费者的见解联系起来
New York – March 17, 2015 – Today, Nielsen (NYSE: NLSN) launches its first-ever 选举中心 website for media and political influencers. This interactive space on Nielsen.com will be a repository of Nielsen’s political media data, providing the industry with a much-needed yardstick on everything from individual candidate’s earned media reach, digital audience reach and voter segments from markets within key battleground states.
Election Central is fueled with data points from Nielsen Political Solutions, a variety of syndicated and custom products that deliver unique data across multiple platforms, including television, digital, radio and social media. Nielsen Political Solutions help advertisers plan, activate and measure marketing activity by leveraging our gold-standard data sets, measurement capabilities, prominent surveys and digital solutions.
选举中心的初步调查发现，2015 年前三个季度共售出 282 215 个政治电视广告，与 2011 年同期相比增长了 35%。广播插播广告的购买量从 2011 年到 2015 年出现了更大幅度的增长。截至 2015 年第三季度，已有近 85,000 个政治广播广告出现在电波中，比 2011 年同期的 40,419 个政治广播广告增加了一倍多。
"尼尔森联邦政府事务副总裁约瑟夫-福特森（Joseph Fortson）说："今天的政治竞选活动比以往任何时候都更加激烈，竞争也更加激烈。
"从资金雄厚的对手之间的初选开始，竞选活动就不能再通过一次大规模的媒体宣传来触及选民--他们必须考虑当地的电视和广播支出、在线和数字触及率，甚至要超越典型的年龄人口统计。Fortson补充道："尼尔森经过行业验证的产品和货币层面的洞察力可用于帮助这些竞选活动了解潜在选民，从而提高知名度，推动选民投票率，甚至吸引志愿者和捐赠者，同时最大限度地利用预算。
随着2016年政治选举的进展，尼尔森的 "选举中心 "媒体网站也将随之更新。该网站将定期更新新的数据集--从图书销售到社交媒体，以便让用户获得最新的见解。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
