公司将成为体育情报和测量领域的全球领导者
纽约州纽约市--2016年6月21日--尼尔森宣布已完成对全球领先的体育测量、评估和情报机构Repucom的收购。此次收购将扩大尼尔森在全球范围内的体育服务，使公司成为不断发展的体育产业中首屈一指的分析和洞察力提供商。自 2010 年以来，全球体育赞助支出几乎翻了一番，从 350 亿美元增至 600 亿美元。尼尔森对 Repucom 的收购包括所有运营、数据、先进的分析 IP 和工具，以及正在进行的客户工作。
“Sports is a galvanizing force that unites consumers, brands and advertisers, and the sports marketing economy continues to grow each year,” said Howard Appelbaum, president, Nielsen Entertainment. “Our acquisition of Repucom creates tremendous momentum for Nielsen. This combination of data and measurement capabilities strengthens our clients’ position in the market, increases campaign effectiveness and connects their brands with passionate sports fans.”
Repucom 在体育测量领域建立了一些最稳健的方法。其屡获殊荣的徽标识别和媒体监测技术每年测量超过 530 万小时的内容和 110 万次采访。这些特性加在一起，帮助公司成为全球领先的供应商，成为 1700 多家顶级版权持有者、品牌、代理商和广播公司的首选。
收购完成后，尼尔森的客户将能够使用 Repucom 行业领先的方法，包括其 QI 媒体价值，该价值根据考虑规模、持续时间、地点和同时看到的品牌数量的专有方法来衡量品牌曝光的质量。Repucom 的品牌曝光数据和指标被认为是全球体育市场的通用指标。将赞助商数据与尼尔森的买家意向和购买数据相结合，可为客户提供独一无二的强大解决方案，帮助他们做出更明智的商业决策。
Repucom 创始人保罗-史密斯（Paul Smith）说："此次收购代表着 Repucom 商业模式的验证，是整个体育营销经济的重要转折点。尼尔森正在对其全球体育产品进行重大投资，此次收购标志着尼尔森将业务扩展到中国、墨西哥和俄罗斯。如今，从事体育业务的企业对数据有了更复杂的认识。以前基于情感联系做出的决策，现在都以洞察力为中心，并以强大的数据为基础。此次收购是对Repucom公司打造世界级品牌和技术组合的证明，也是对尼尔森公司认可全球体育营销这一行业的证明，该行业完全适合我们的综合测量和绩效改进能力。
Nielsen has been providing insights and intelligence to leading sports teams, leagues and brands across major sports categories for several years in the U.S. The company connects its sports clients with talent analytics, advertising measurement, television and audio ratings, digital ratings, and more using Nielsen’s best-in-class data capabilities. Solutions—including television and audio measurement, Nielsen Catalina Solutions, Nielsen Buyer Insights and N-Score, Nielsen’s syndicated solution for assessing an entertainment personality’s endorsement potential, among others—power these rich insights.
关于 REPUCOM
Founded in 2004, Repucom has grown from its origins in Sydney, Australia, into the trusted adviser in sports and entertainment intelligence, helping clients to maximize their commercial success, with offices in 18 countries, employing 1,400 associates. Repucom solutions allow businesses around the world to better understand and connect with their audiences and clients through media, sponsorship, communication and experiential platforms. It’s able to do this because it has been watching and listening to fans and their behaviour for more than 30 years. In that time, Repucom has built one of the most comprehensive, reliable and trusted sources of holistic market data in sport. For more information, visit www.repucom.net.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森Tori.Fernandes@nielsen.com, 646.241.4309
RepucomTScott@repucom.com, +44 20 3220 0706
