Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential. The marketing conference convened over 110 LGBTQ undergraduate students representing 40 universities for professional development, mentorship, networking and a career fair.
As part of our participation, PRIDE—Nielsen’s lesbian, gay, bisexual, transgender and allies employee resource group (ERG)—partnered with our human resources (HR) and university recruiting teams to host on-site interviews for students interested in careers with Nielsen. Select attendees at this year’s conference also participated in a case study exercise where they developed marketing strategies specifically tailored to LGBT consumers and used Nielsen’s 2015 LGBT Consumer Report and data to inform their analysis. Students were able to engage with our data in a meaningful way, get a sampling of Nielsen’s business capabilities and see firsthand how important LGBT consumers and associates are to our business and the U.S. economy. Finalists shared their case competitive pitches with a panel of judges that included representatives from Nielsen and our clients.
“We matter as students, future employees 和 as loyal consumers for brands,” concluded one of the case competition finalists in their pitch.
尼尔森公司的领导也参加了此次会议，与与会者分享了有关测量和绩效管理的信息。尼尔森客户服务高级副总裁肖恩-奥加尔（Sean Ogar）分享了关于市场测量和营销分析的见解。"有几位与会者最初并不清楚他们的学位在商业世界中的定位。在进一步了解了我们在尼尔森的工作能力后，他们看到了利用自己的分析技能和好奇心从事数据工作的职业道路，"Ogar 说。
Other leaders and members from PRIDE served as mentors and career coaches during the conference. In mentorship groups, Nielsen leaders helped students explore concepts surrounding authentic leadership, LGBTQ identity in the workplace and entering the marketing industry. “I’m proud to share what I’ve learned as a part of my own professional development from our PRIDE employee resource group at Nielsen with the next generation of LGBTQ leaders,” said Matthew Hanzlik, Diversity & Inclusion Program Manager at Nielsen.
PRIDE 执行赞助商安德鲁-麦卡斯基尔（Andrew McCaskill）在 Out4Undergrad 会议上发表了最后一个主题演讲，并与与会者分享了尼尔森的 "开放 "价值观。"他指出："在过去的几年里，男女同性恋、双性恋和变性者群体在美国企业中找到了强大而有影响力的盟友。"我们的工作世界和个人世界正在向各种可能性敞开大门，这是我在大学时无法想象的。寻求开放、安全的环境，让你能够真实地表达自己，同时茁壮成长。我很荣幸能有机会为男女同性恋、双性恋和变性者群体营造平等和包容的氛围，也很自豪能在一家认同并优先考虑这些价值观的公司工作。
