Today, Nielsen’s senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls’ first United State of Women. Featuring the President and First Lady, Oprah Winfrey, Billie Jean King, and Warren Buffett, the event celebrates what women have already achieved, and looks forward to what still needs to be done.
As part of our Data for Good (SM) initiative, Karen Kornbluh, Nielsen’s executive vice president of external affairs, and Leslie Krohn, senior vice president of consumer insights, recently met with the First Lady’s Office and the Council of Economic Advisers to present the Harris Poll’s International Women’s Day findings. This lead to an invitation for Gstalder to present data on changing attitudes about women in America at the White House United State of Women Summit.
Gstalder’s presentation looked back at Harris Poll data from the early 1970s and showcased significant changes in attitudes toward achievement for women and girls that have taken place in recent decades. She also highlighted the work still to be done.
Addressing the more than 5,000 attendees, Gstalder remarked, “The nation has come a long way in improving the lives of American women and girls since 1971, yet the data indicate the Nation is not done yet. The consensus is that women have the power to change their lives, the workforce, their communities and the world. To that end, there is an important role for business, non-profits, government, educators, the media and other public stakeholders. Today, a majority agree that together we can make a difference.”
Through our Data for Good strategy, Nielsen creates opportunities to share our insights about consumers with policymakers and civil society to make our country and economy stronger.
Nielsen has a lot to be proud of in our own journey to equity for women. This year, Nielsen was recognized by Diversity MBA for having both global and U.S. female representation at or above 50%, with women in over one-third of Nielsen senior leadership (senior vice president or higher) roles.
"利用'数据为善'的理念已融入尼尔森的DNA，"科恩布卢说。"我们与各组织合作，利用企业用来做出更好决策的相同战略和大数据资产，帮助解决影响我们员工生活和工作所在社区的全球性问题。为妇女和女孩打破平等和包容的障碍，会对家庭、社区和全球经济产生积极影响。在 "妇女联合国家 "上发表演讲是我们与强大的利益相关者合作，利用我们独特的技能和资产产生积极影响的众多方式之一。
