纽约州纽约市-2016年10月24日-今天，尼尔森（纽约证券交易所股票代码：NLSN）宣布，计划利用其便携式收视率测量仪（PPM）技术和专家小组为全国电视客户测量户外收视率。订购该服务的客户将收到基于尼尔森全国电视收视率面板的家庭电视收视率与基于其PPM面板的户外收视率相结合的收视率估算。
“ESPN worked with Nielsen 20 years ago to pioneer the first iteration of out-of-home TV measurement. This new advancement using passive, real-time technology represents a significant leap forward. We know that ESPN is viewed virtually anywhere there is a screen – from sports bars to gyms, hotels and the workplace. While C3, C7 and beyond are useful to measuring catch-up viewing in the home, this new service gives us the ability to capture out-of-home viewing precisely as it happens, and helps us double down on the power and delivery of live sports, while transacting on new, valuable audience segments for advertisers.,” said Artie Bulgrin, Senior Vice President, Global Research & Analytics, ESPN.
该服务将提供直播+7天时移收视的节目和商业收视率（C3/C7）。尼尔森预计将于 2017 年 4 月推出这项新服务，数据将于 2017 年 1 月生效。推出后不久，将增加2016年9月的数据。尼尔森的全国家庭外电视测量服务是公司致力于测量消费者在任何地方、任何平台观看内容的总受众的又一例证。
"作为一家拥有多元化品牌组合的领先媒体公司，特纳认识到当今的受众测量需要不断创新，以全面捕捉受众行为。对于像CNN和特纳体育这样拥有庞大而宝贵的户外受众的品牌来说，我们需要能够测量受众的消费情况，而不受平台、屏幕或地点的限制，"特纳首席研究官Howard Shimmel说。"我们与尼尔森合作，率先在市场上使用 PPM 技术为 CNN 定制户外解决方案。尼尔森新的全国家庭外电视测量服务将帮助我们推动这些能力的发展。
尼尔森计划每周向订阅客户提供节目和商业收视率估算的单日数据。虽然这项新服务将作为一项独立服务推出，但尼尔森计划在稍后阶段将户外收视直接纳入其全国电视收视率中。
“Measuring where consumers watch content, regardless of platform and location, is at the core of Nielsen Total Audience, and this includes out-of-home viewing,” said Sara Erichson, Executive Vice President, Nielsen Client Solutions and Audience Insights. “While consumers have always watched TV outside the home, that viewing has not been measured. This new measurement enables both buyers and sellers to understand the incremental reach of advertising messages.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos，gorki.delossantos@nielsen.com，646-654-4837
