该网络应用程序可为移动游戏开发人员提供深入、有价值的消费者洞察力
New York, NY – May 3 – Nielsen (NYSE: NLSN) today announced the launch of Mobile Game Tracking (MGT), a new online measurement platform that gives users an unprecedented level of data and insight into the performance and consumer sentiment of mobile game titles. MGT surveys a unique group of 1,200 mobile gamers each week to create a 360-degree view of consumer audiences.
尼尔森 MGT 使开发商能够了解移动游戏的市场吸引力和竞争态势，按游戏行为、人口统计和其他关键特征进行细分，并确定营销计划是否随着时间的推移与消费者受众产生共鸣。MGT 用户还可以监控消费者是如何了解特定游戏的，以及一款游戏是否会引起现有玩家的推荐，这两点都有助于确定更有效的游戏货币化方法。
"尼尔森副总裁兼游戏总经理迈克尔-弗兰伯格（Michael Flamberg）表示："在瞬息万变的移动游戏市场中，消费者行为往往显得难以捉摸和预测。"尼尔森移动游戏追踪使开发商能够有效地衡量移动游戏的潜力，识别市场中的优势和劣势，并跟踪它们随着时间的推移所取得的进步。这是一个非常宝贵的工具。
Nielsen Mobile Game Tracking is available now. For more information, please visit games.nielsen.com.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Rogers & CowanMat Newman: 310.854.8198; mnewman@rogersandcowan
