纽约州纽约市--2016年2月10日--尼尔森（纽约证券交易所股票代码：NLSN）今日宣布，在美国近三十几个城市开展业务的全国性多媒体公司赫斯特电视公司（Hearst Television）已签署尼尔森地方电视测量的多年续约协议。此次续约的对象包括赫斯特旗下的 30 家电视台以及电视台在美国 26 个电视市场的大部分数字子频道。
通过续签协议，赫斯特可以继续使用尼尔森提供的各种来源和方法的本地市场收视率数据，包括本地人流量计、观众分配、读码器和日记市场，以及一整套广泛的分析服务。
“For many years, Hearst Television has successfully relied on Nielsen products and services to provide our stations greater viewership insights and to assist in providing clients marketing solutions,” said Jordan Wertlieb, Hearst Television president. “Nielsen’s investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.”“As one of the industry’s premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,” said Jeff Wender, senior vice president and managing director, local television, Nielsen. “Additionally, we appreciate Hearst’s support of the work we are doing to enhance our local market services. We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com
