尼尔森选民收听率揭示关键选民群体如何收听广播
纽约州纽约市 - 2016年1月5日 - 尼尔森（NYSE：NLSN）今日宣布，广播行业的领军企业Cumulus Media | Westwood One已签署协议，在18个PPM市场使用尼尔森的选民收视率。
这项服务将使 Cumulus Media | Westwood One 深入了解不同选民群体（包括民主党人、独立人士、共和党人或未登记选民）如何使用和收听他们的电台。有了这些政治洞察力，Cumulus Media | Westwood One 不仅能最大限度地利用其商业库存，还能确保将信息传递给候选人和竞选活动需要接触的选民类型。
“Throughout my career, I have seen firsthand the power of broadcasting to make or break a candidate and a campaign,” said Steve Shaw, Westwood One President. “Radio has the largest reach of any media, plus the added benefit of formats to target voters. This new data shows radio is the best kept secret for political campaigns.”
尼尔森的 "选民收视率 "服务将尼尔森音频公司的 "便携式收视率"（PPM）数据与主要选民类别数据相结合。这些数据按民主党人、共和党人、独立选民和未登记选民的政治观点以及日间时段和形式进行细分。尼尔森提供排名前 48 位的音频大都会以及排名前 56 位的电视指定市场区域 (DMA) 的政治收视率，并在电台和日间节目层面进行报告。
"2016年大选正在如火如荼地进行，政治广告将花费数十亿美元。尼尔森执行副总裁兼地方媒体董事总经理马特-奥格雷迪（Matt O'Grady）表示："对于那些希望最大限度地利用竞选资金并传递有效信息的政治机构而言，广播电台本地化和个性化内容以覆盖更广泛受众的能力是一个主要卖点。我们的 "选民收视率"（Voter Ratings）解决方案消除了政治广告的猜测游戏，并能战略性地确定关键选民群体收听的内容、时间和地点。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 Cumulus Media | Westwood One
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 454 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus | Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports and entertainment, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Country Music Awards, the Billboard Music Awards, and Miss America. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, NASH Country Weekly magazine, concerts, licensed products and television/video. For more information, visit www.cumulus.com.
联系人
NielsenGorki De Los Santos；(646) 654-4837；gorki.delossantos@nielsen.com
Westwood OneJana Polsky；(212) 641-2101；jpolsky@westwoodone.com
