随着越来越多的澳大利亚人收听和查看雷达，音乐和天气网站也随之增长

– Bureau of Meteorology records double digit growth across all devices
– 6 out of 10 music entities report unique audience growth in September
– Shazam and Pandora record biggest growth out of top five music entities
– Woolworths records highest unique audience growth of top 20 digital brands

Sydney, Australia – 27 October 2016:  尼尔森数字收视率（月刊）的最新数据显示，音乐和天气网站正吸引更多澳大利亚人浏览其内容，其独特受众人数不断增加。

尼尔森（Nielsen）今天发布的 2016 年 9 月份最新结果显示，在排名前十的数字音乐实体中，有六家报告受众人数有所增加，其中 Apple Music 在细分类别中排名第一，9 月份吸引了 770 万独立受众，高于上个月的 760 万。

与上月相比，Shazam 和 Pandora 的独立受众从 160 万增至 180 万--增长完全由智能手机（+13%）和平板电脑（+14%）数字设备驱动。Pandora 的独立受众从 95.8 万增加到 110 万，增长主要来自智能手机（+32%）。

表 1：按独特受众总数排名的 5 大音乐实体

名称	独特受众（千人）	月环比（%）增长
苹果音乐	7,705	2%
Spotify	3,471	6%
Shazam	1,837	12%
声音	1,582	-13%
Pandora.com	1,141	19%

来源：尼尔森尼尔森数字收视率（月度）--2016 年 9 月

SPRING BRINGS GROWTH TO WEATHER SITES
The change of season in Australia brought an increased curiosity to the latest weather cycles and weather events. Weatherzone grew its unique audience by 8% – driven by desktops (+32%). And, an additional 1.1 million Australians accessed the Bureau of Meteorology site with double digit growth across all devices during September when compared with the prior month – see table 2 below.

表 2：气象局

独特受众月环比（%）增幅	Total Audience	台式机	智能手机	Tablet
气象局	27%	29%	20%	57%

来源：尼尔森尼尔森数字收视率（月度）--2016 年 9 月

WOOLWORTHS ON THE RISE
Nielsen’s digital ratings release for September 2016 revealed that Woolworths had the highest growth of all the top 20 digital brands ranked by unique audience (6.3 million) – up 9% compared to the prior month. While growth was felt across all their digital assets, desktop (+16%) and tablets (+11%) were key drivers – see table 3 below.

表 3：WOOLWORTHS

独特受众月环比（%）增幅	Total Audience	台式机	智能手机	Tablet
伍尔沃斯	9%	16%	8%	11%

来源：尼尔森尼尔森数字收视率（月度）--2016 年 9 月

SHIFTS IN NEWS RANKINGS
Off the back of consecutive months of record breaking highs for many of the nation’s top news websites – as a result of big news stories such as the Australian Election, Census and the Olympic Games – September reported shifts for all news sites in the top 10.  

在尼尔森数字排名中，News.com.au 以 550 万独立受众稳居榜首，Nine.com.au 以 430 万独立受众升至第二位。Smh.com.au以 410 万独立受众升至第三位，紧随其后的是 ABC News。

Daily Mail Australia and Yahoo7 news remained consistent in the rankings, 5^th and 6^th positions respectively. The Guardian, The Daily Telegraph and The Age all reported a lift in rankings to 7^th, 8^th and 9^th place respectively, despite declines in their unique audiences, while the Herald Sun dropped to 10^th position – see chart 4 below.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, SEPTEMBER 2016

名称	独特受众（千人）	人均页面浏览量	每人每次	每人用时（小时：分钟：秒）
news.com.au	5,540	48	12	01:37:16
nine.com.au	4,255	40	13	01:17:49
smh.com.au	4,063	26	10	01:02:43
美国广播公司新闻网站	4,048	23	9	00:34:44
澳大利亚每日邮报	2,926	27	11	00:41:27
雅虎7 新闻网站	2,484	14	8	00:15:06
卫报	2,272	15	12	00:43:18
每日电讯报	2,197	13	6	00:17:12
时代	2,152	32	12	01:01:23
先驱太阳报	2,151	18	8	00:28:26

来源：尼尔森尼尔森数字收视率（月度）--2016 年 9 月

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com. 

如需了解更多信息，请联系

杰基-海利克
尼尔森
T: + 61 403 074 864 
E: jackie.helliker@nielsen.com