测量。这是我们业务的核心，也是我们为客户提供的关键资产--测量消费者行为，从而使我们的客户能够做出深思熟虑的决策，并提高他们的业务绩效。在尼尔森，我们也知道测量可以为整个社会带来价值。独立的第三方测量是市场透明、高效运行的基础。当市场拥有独立的测量标准时，其表现会更好，发展会更快。
This belief, that transparency and measurement create value, is at the heart of why we are releasing a Global Responsibility Report. We have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. I’m excited to share Nielsen’s efforts in this space.
We have chosen to produce a Global Responsibility Report following Global Reporting Initiative’s (GRI’s) internationally recognized framework that is the standard for sustainability reporting. The framework gives us an opportunity to present, in one document, all of the ways we measure our performance as a corporate citizen—encompassing how we serve our clients, how we treat our associates, how we contribute to our communities and environment, and how we manage our business and supply chain responsibly around the world.
我们在本报告中强调的一些主要成就包括
- 对我们的顶级供应商提出环境、社会和治理要求，扩大我们的供应商多元化计划，并采用一套全球人权准则。
- 我们继续致力于将隐私作为业务的核心部分，同时加强为客户提供的产品和服务，包括任命首席隐私官和采用最新的隐私准则。
- 利用技术和分析的力量，加强我们正在进行的人才发展、留住人才和招聘工作，使尼尔森成为员工能够展现自我、有所作为并与我们共同成长的地方。
- 减少数据中心的排放和能源使用，提高我们衡量环境足迹的能力。
- Continuing our commitment to deliver $10 million in pro bono work and in-kind giving each year through Nielsen Cares. In 2015, more than 22,000 associates from around the world made positive impacts through our Nielsen Cares programs, whether through hands-on or skills-based volunteering and the in-kind giving of our products and services to support nonprofit causes where we can make a difference.
- Championing Data for Good initiatives, including the creation of Project 8 with the UN Foundation, Salesforce and Accenture to help forecast international development needs, building out the Nielsen Datasets at the University of Chicago’s Kilts Center for Marketing, and being a co-founder of the Better Business Bureau’s Digital IQ project.
- 扩大和发展员工资源小组，任命新的首席多元化官，继续支持整个尼尔森的多元化和包容性文化--这对我们的发展、实力和创新能力至关重要。
- 我们的透明度获得了公共问责中心 95% 的认可。
- 创造稳定持续的全球收入增长，并在 2015 年收购 eXelate。
Nielsen is a 93-year-old company, but we’re really a series of companies that have grown over our lifetime—each one reimagined and emerging out of the one that preceded it. We continue to build on our core values of integrity, honesty, fairness, respect, and reliability while we also evolve and respond to the forces of the future. We can all be proud that our company proves every day that measuring what matters can truly impact our world for the better.
米奇
米奇-巴恩斯（Mitch Barns）是尼尔森的首席执行官。
