Nielsen recently joined key industry leaders to at the annual Internet and Television Expo (INTX). As a part of our involvement at INTX 2016, Nielsen executive Judi Allen, senior vice president (SVP) of client solutions, took the stage to participate in a discussion around transparency as it relates to the evolving world of media measurement.
时代华纳有线电视公司的琼-吉尔曼（Joan Gillman）主持了这一生动的会议。与 Allen 一起上台的还有媒体领域的高管，包括 Cablevision 媒体销售高级副总裁兼高级数据分析部总经理 Paul Haddad、Comscore 执行副总裁 Cathy Hetzel 和 Discovery Communications 广告销售产品战略与开发部主管 Keith Kazerman。
在整个讨论过程中，与会者提醒听众，虽然市场需要真正的跨平台测量，但要推进这项工作，行业仍需面对几个关键障碍。他们还指出，关键是整个行业都要参与进来。
Allen reminded the audience that Nielsen has taken significant steps as part of our Total Audience initiative to ensure the industry has comprehensive, independent and comparable measurement solutions that will help them to overcome cross-platform challenges.
As we move closer to holistic measurement of who is watching, we’re also working to deliver the next frontier, capturing what that total audience thinks and does as a result of viewing. This level of understanding will be critical to growing the overall advertising pie, and it’s something that Nielsen is uniquely positioned to deliver.
Photo credit: NCTA/Oscar & Associates.
