Budapest, July 19, 2016 – TV commercials in the food trade reached the most viewers aged 18-49 in the product categories in June this year. They are followed by other medicinal products, car and then credit loan and mobile phone subscription / package. Among other things, Nielsen Közönségmérés Kft. States this on the basis of the data of the channels it examines at the spot level.
上个月，尼尔森调查的频道共播出了 641 540 个广告。在这方面，6 月份的增长率为 18%。今年 6 月，电视观众平均每天遇到 65 个广告，比去年同期多 5 个。
6 月份，总人口每天观看实时电视的时间为 259 分钟，比去年同期多 1 分钟。60 岁及以上人群的平均收视时间最长，达到 110 分钟。最低的是今年 6 月 155-29 岁人群的平均值为 155 分钟。
今年 6 月，根据尼尔森（Nielsen）对各频道进行的点播检查，各公司在电视广告上花费了 968 亿福林。这比去年 6 月的广告支出高出 20%。然而，由于电视公司向广告商提供不同程度的折扣，实际成本可能大大低于这一数字。
6 月份，电视广告的到达率为 7 709 次，比去年同期增长了 9%。6月份，电视广告的覆盖率为 7 709 个，比去年同期增长了 9%。
广告到达观众的比例用英文专业术语 "总收视点"（Gross Rating Point，GRP）来表示；具体来说，就是广告的播出在所研究的目标群体中到达了多少联系人。由于一个广告可以多次触及多个观众，因此 GRP 可以超过 100%。计算方法是将每次广告播出所接触到的受众比例相加。
值得注意的是，由于欧洲足球锦标赛的举办，体育赛事和广播也被列入六月份的前二十大产品类别；前者的 GRP 为 1 755，后者的 GRP 为 3 278。
在各行业中，根据榜单所覆盖的观众数量，排名前二十的产品类别包括夏季的典型产品：啤酒、碳酸软饮料、矿泉水、维生素和维生素饮料，以及冰淇淋/冰激凌。
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电视广告的 GRP，即某些产品类别在 18-49 岁人群中实时收看电视时的总成就值。
资料来源资料来源：尼尔森受众测量有限公司。
方法：
Nielsen Audience Measurement is the only one in Hungary to perform instrumental television audience measurement. Nielsen Audience Data provides a “common currency” for television companies, agencies and advertisers on a daily basis based on an independent and transparent system. The independence, professional reliability and credibility of our company’s audience measurement has been confirmed by several different, independent evaluations and audits.
总收视点数 (GRP) 显示广告目标群体的接触人数。GRP 指标的总和可以超过 100%，因为广告可以不止一次地接触到观众。在计算过程中，尼尔森研究人员会将每次播出的广告所覆盖的观众人数相加。
关于尼尔森
Nielsen (listed on the New York Stock Exchange as NLSN) is a global performance optimization company. It provides a complete picture of what consumers are watching (“Watch” business) and what they are buying (“Buy” business). Nielsen’s “Watch” division provides media and advertising customers with a total audience measurement service for all devices (video, audio, text) that consume content. Nielsen’s “Buy” division provides manufacturers and retailers of daily consumer goods with a unique, comprehensive view of retail performance in the sector. By integrating information from “Watch” and “Buy” research, as well as other data sources, Nielsen provides its customers with world-class measurement and analysis that further enhances their performance. Nielsen is present in more than 100 countries and thus covers 90 percent of the world’s population. Nielsen is listed on the U.S. list of financial services firm Standard & Poor’s, from which the U.S. stock index is calculated. For more information, please visit our website: www.nielsen.com
