Sydney, Australia – 27 May 2016 – The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as ‘Captain America: Civil War’ and ‘Disney’s Jungle Book’.
毫不奇怪，澳新军团日仪式促使澳大利亚战争纪念频道的流量增加了 137%，其独立观众从 21.3 万猛增至 50.5 万。
旅游应用程序也吸引了更多的独立受众，目前在该领域处于领先地位的澳洲航空公司的独立受众大幅增加了 202%，从 211,000 人增至 638,000 人。排名第二和第三的 Skyscanner 和 Jetstar 应用程序也分别实现了 32% 和 20% 的两位数增长--独立受众分别从 20.8 万增至 27.5 万（Skyscanner）和 14.3 万增至 17.2 万（Jetstar）。
体育网站也保持了强劲的增长势头，尤其是 AFL 和 NRL 网站以及 Fox Sports Pulse。AFL 的独立观众人数增长了 22%，从 320 万增至 390 万，而 NRL 的独立观众人数增长了 13%，从 190 万增至 210 万。福克斯体育脉搏》（Fox Sports Pulse）的独立观众人数从 83.3 万增加到 120 万，增幅达 46%。
In the news and information category, the top three leaders – News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.au |
4,779 |
27 |
11 |
00:47:24 |
|
美国广播公司新闻网站 |
4,345 |
20 |
8 |
00:26:34 |
|
雅虎7 新闻网站 |
3,129 |
11 |
7 |
00:11:51 |
|
澳大利亚每日邮报 |
3,112 |
23 |
8 |
00:34:52 |
|
新闻网站 |
3,078 |
19 |
10 |
00:23:49 |
|
卫报 |
3,031 |
14 |
9 |
00:29:08 |
|
时代 |
2,636 |
34 |
11 |
00:49:23 |
|
先驱太阳报 |
2,629 |
25 |
8 |
00:39:48 |
|
英国广播公司 |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly) fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
这些数据使已经在移动领域投入大量资金的出版商能够了解其受众在所有数字设备上的增长情况。 它还能让代理商和广告商做出更准确的决策，并衡量其数字投资的覆盖范围--真实反映其在主要数字设备上的受众总量。
关于互动广告局
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB 的职责是与其成员以及更广泛的广告和营销行业合作，协助营销人员确定如何以最佳方式将在线营销作为其营销战略的一部分，以更好地锁定目标客户、吸引客户并建立品牌。
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
如需了解更多信息，请联系
杰基-海利克
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
