In September, we announced that as part of our ongoing effort to advance television measurement, we will expand the use of our Portable People Meter™ (PPM) technology to provide enhanced, direct persons measurement for local TV ratings.
纳入这些 PPM 小组成员将为我们的本地电视服务带来两大好处。首先，它将有效地使美国 44 个市场的样本量增加一倍，这些市场都有 PPM 小组。其次，PPM 小组成员随身携带的设备使尼尔森能够测量家庭以外的电视收视情况，如餐厅、酒吧、候机室、机场和其他人们看电视的地方。
为了应对这些发展，我们的团队一直在积极与 44 个市场的当地电视台合作，以确保他们拥有最新的编码硬件，从而能够通过 PPM 技术进行电视测量。具体来说，地方电视台需要最新一代的尼尔森电视编码器来实现这一功能。
Based on individual station’s broadcasting needs, either the Ross NWE-3GA or Ross NWE-TS generation of hardware is required to encode each broadcast feed. Many stations have already upgraded to their encoders or placed orders to ensure compliance. For those that use the older NAVE 和 NAVEIIc encoders, they will reach the “End-of-Support” status at the end of 2016.
对于这 44 个市场中的所有客户而言，做好 PPM 准备至关重要，这样他们的全部受众都会被纳入将于 2017 年发布的影响数据中。
If stations have questions about ordering Ross encoders or would like additional information on this new capability and measurement enhancement, please contact jennifer.carton@nielsen.com.
