This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.
有人可能会问，像尼尔森这样的公司怎么会参加戛纳国际广告节这样的盛会。戛纳国际广告节分为戛纳创意节、戛纳健康节、戛纳创新节和戛纳娱乐节四个分会场，汇聚了来自90多个国家的12000多名广告主、代理商、研究人员和媒体技术专家，共同交流和分享推动行业发展的真知灼见。2016年戛纳国际广告节是一个重要的聚会场所，尼尔森的领导者与美国和全球客户以及重要的行业影响者和组织进行了沟通，以扩大尼尔森全受众测量和Nielsen Marketing Cloud 。
继 6 月 17 日在欧洲发布Nielsen Marketing Cloud 之后，我们又在法国戛纳亮相。在以尼尔森为主题的海滨小屋中，我们的高级管理人员--包括Nielsen Marketing Cloud 执行副总裁 Mark Zagorski、广告主解决方案执行副总裁 Terrie Brennan、欧洲营销效果高级副总裁 Alain Couttolenc、数字部总经理 Andrew Feigenson 和代理部总经理 David Hohman--展示了我们的数据和解决方案如何提供卓越的客户视角，并为更好的营销绩效奠定基础。
To close out our presence during this week-long festival, Nielsen hosted a private VIP reception to celebrate what makes each of us unique, as well as to toast the Creative Data Lions Awards jurors and the winners. Zagorski, who participated as a Cannes Lions juror, and Feigenson shared a few words with the guests of clients, partners, prospects and media attendees.
