澳大利亚悉尼--2016年1月11日--根据尼尔森今天发布的最新洞察，12月份澳大利亚人转向互联网研究和购买礼物、购买食品和饮料以及充分利用圣诞节后销售的人数激增。
与2015年11月相比，前十大量贩零售商网站中有七家在12月录得两位数的独立访客增长。伍尔沃斯（Woolworths）和科尔斯（Coles）的网站独立访客数量仅次于全球电商巨头亚马逊（Amazon），是本地零售商中最高的，分别增长了14%和13%。
尼尔森显示，Target Australia、BIG W 和 Kmart Australia 网站的访问量都有十几万的增长，但女性访问量最大。相反，表现强劲的 JB H-Fi 则更倾向于男性访问者。
尼尔森媒体主管莫妮克-佩里（Monique Perry）说："澳大利亚零售商和量贩店在电子商务领域的应用和创新表现强劲，为消费者提供了更多联系和参与方式。了解这些受众对于零售商为消费者提供相关、高效的体验并在全年保持增长势头至关重要。
食品和烹饪也是澳大利亚人上网研究节日美食的热门话题。Taste.com.au吸引了最多的访问者，有180万澳大利亚人访问。排名前十的其他食品和食谱相关网站也有强劲增长：Allrecipes（+52%）、Goodfood（+30%）和 Food.com（+24%）。
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
In the Current Events & Global News Sub-Category, the top three websites – news.com.au, smh.com.au, ABC News – maintained their rankings for highest unique audience. Overall the sub-category dipped in unique audience by -1%, as anticipated during the December holiday period.
Daily Mail Australia and ninemsn News switched rankings in December, with ninemsn News coming up on top in fourth position. MSN News made Nielsen’s top ten rankings for the first time in the Current Events & Global News sub-category.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR DECEMBER, 2015
资料来源：尼尔森在线收视率，2015 年 12 月混合数据：尼尔森在线收视率，混合数据，2015 年 12 月。
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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
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