行业领先的研究以粉丝为中心，对这一新兴消遣方式进行了分析，为营销人员提供了有关受众行为的广泛信息
New York, NY – Nov. 4, 2016 – Today Nielsen (NYSE: NLSN) announced the release of the 2016 Nielsen eSports Report, a comprehensive look into consumer interaction with one of the fastest growing past-times in the U.S. The second annual report is the most robust of its kind, offering unique and valuable insights into the now 14% of Americans aged 13 and older who are avid fans of eSports, including how eSports fans compare and overlap with traditional sports fans.
2016年报告将尼尔森在游戏、体育和娱乐领域的专业知识与业界领先的买家行为和媒体消费研究相结合，提供了一个以粉丝为中心的电子竞技视角。读者将因此更加了解电子竞技粉丝的规模、特征和动机，以及参加业余电子竞技比赛的众多在线竞技游戏玩家。报告还为希望与快速增长的电子竞技受众打交道的品牌提供了许多有价值的见解，包括电子竞技粉丝的游戏行为以及他们对品牌赞助和产品营销的看法。
"尼尔森游戏总监妮可-派克（Nicole Pike）表示："电子竞技不再是一项小众活动，它是整个体育产业中增长最快的细分市场之一。"尼尔森《2016 年电子竞技报告》深入剖析了这一不断增长的受众群体的面貌，以及他们与传统体育迷的比较，以及品牌和营销人员在试图吸引他们时需要了解的内容。"
2016 尼尔森电子竞技报告》的其他重要发现包括
- Rapid Fan Growth – The eSports fan base has grown to 14% of all Americans thirteen and older – up from just 8% last year.
- A Millennial (and Male) Majority – 77% of all eSports fans are male and 61% are Millennials.
- Level of Engagement – eSports fans spend roughly four hours per week on eSports-related activities/entertainment.
- Avid Streamers – eSports fans are twice as likely to stream traditional sporting events online as non eSports fans.
- Live vs. Online Viewership – 71% of eSports fans stream events online, 40% have viewed on TV and 23% have attended an event in person.
- Traditional Sports Preferences – eSports fans are three times more likely than the average American to be fans of combat/fighting sports, racing, and U.S./European soccer, which are also the three most popular genres of sports video games.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Press inquiries: mschumer@rogersandcowan.com Report inquiries: Nicole.Pike@nielsen.com
