Nielsen made its second appearance at CTAM’s Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets.
尼尔森美国媒体总裁Lynda Clarizio、尼尔森洞察高级副总裁Glenn Enoch和Adobe出版和MVPD行业战略媒体全球主管Jennifer Cooper就消费者正在观看的内容和消费媒体的方式发表了见解。
Nielsen took the stage, in front of reporters from top-tier media outlets, where Clarizio shared an update on how Nielsen is advancing toward Total Audience, discussed the need for comparable metrics and how we are actively progressing measurement with Total Content Ratings and Digital Content Ratings.
"这是尼尔森推出数字内容收视率和总内容收视率的关键时刻。在衡量消费者观看内容的数量以及他们使用的设备方面，我们正处于行业变革的风口浪尖。"在TCA期间发表演讲是向媒体和广播公司介绍尼尔森未来发展的绝佳机会。
Additionally, Enoch shared insights on consumer behavior and viewing trends in regard to both traditional television as well as device usage. His presentation also covered the growth in TV-connected devices as well as streaming video on demand services. Additionally, Adobe’s Cooper shared the stage, detailing insights on TV Everywhere and showcasing the strong alliance between Nielsen and Adobe.
