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令人信服的内容推动数字参与

2 minute read | March 2015

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Nielsen Online Ratings for February show increases in unique audiences to broadcaster websitesNews.com.au retains top spot in online Current Events & Global News rankings

澳大利亚悉尼--2015 年 3 月 11 日--2 月份,随着一系列新节目的播出和 2015 年电视收视季的开始,广播公司网站的独立受众激增。

尼尔森 2015 年 2 月的最新在线收视率数据显示,9jumpin 网站的独立受众比上月增加了 102%,独立受众总数达到 140 万。

雅虎 7 TV 的独立受众增长了 46%,达到 1,070,000 人,Foxtel(+28%)和 tenplay(+28%)也录得强劲增长。 

尼尔森媒体主管莫妮克-佩里(Monique Perry)在评论这一结果时说:"随着新电视收视季的开始和新节目的增加,商业电视网络成功地将更多的独特观众吸引到了他们的在线门户网站上。我们看到越来越多的观众通过网络来补充他们的线下收视,并继续参与其中。

Current Events & Global News rankings remained stable during February, with no change in the top five rankings by unique audience, (see chart below). The top 10 comprised the same sites as January 2015 and there was only one shift in the rankings with the Herald Sun inching ahead of The Daily Telegraph to take ninth place. Just outside of the top 10, The Australian grew its unique audience by 21% in February compared to January, moving up one place to 14th position.

“Despite the shorter month, we saw a slight increase in unique audiences to the overall Current Events & Global News category,” added Perry.

表 1.按新闻独立受众排名的顶级网站 

名称

独特受众(千人)

人均页面浏览量

每人每次

每人用时(小时:分钟:秒)

news.com.au

3,578

64

13.28

01:41:54

smh.com.au

3,416

35

10.68

01:07:18

美国广播公司新闻网站

2,887

31

9.98

00:50:28

澳大利亚每日邮报

2,464

22

7.92

01:04:49

新闻网站

2,227

23

10.12

00:44:12

雅虎 7 新闻网站

2,023

18

6.62

00:30:50

卫报

2,018

15

5.57

00:35:41

时代

1,828

42

12.33

01:28:50

先驱太阳报

1,787

19

8.25

00:36:57

每日电讯报

1,776

17

7.51

00:35:14

来源:尼尔森在线收视率,2015 年 2 月混合数据尼尔森在线收视率,2015 年 2 月混合数据

ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Press Contact:Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com.au