New York — April 1, 2015 — Nielsen today announced that Nielsen Online Campaign Ratings—the only digital measurement solution available today that provides a campaign’s full digital audience across computers, tablets and smartphones—has been renamed 尼尔森数字广告评级. The new name better describes Nielsen’s total digital view, inclusive of mobile.
"尼尔森全球产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）表示："我们对尼尔森数字广告收视率的改进是为了简化操作，反映了尼尔森不断发展和调整服务以满足客户需求的能力。"尼尔森全球产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）表示："作为我们衡量总体受众（Total Audience）持续努力的一部分，我们将继续发展我们的产品，以提供最准确的消费者画像，无论他们在何时何地观看内容。
尼尔森数字广告评级》还为用户提供了查看Experian和尼尔森提供的新的、扩展的人口统计数据的选项，并增强了用户界面的新功能和可视化，使用户体验更加直观、更有洞察力。
尼尔森和Experian提供的新人口统计数据包括估计家庭收入、种族/民族、家庭规模和教育水平，以及尼尔森细分模型：尼尔森 PRIZM®、尼尔森 P$YCLE® 和尼尔森 ConneXions®。
用户界面的增强功能包括一个仪表盘，显示客户广告系列的概况，包括警报和状态（活动和非活动），以及动态、可导出的图表和图形，以满足客户的工作流程和主要分析需求，此外还有现有 Digital Ad Ratings 广告系列报告中的既定数据表。此外，新界面还增强了搜索功能，可按 ID 或名称轻松查找广告系列。
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
联系
Alana Johnson, alana.johnson@nielsen.com, 1+ 646-654-8391
