Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an official sponsor, which helped us make an even bigger splash on this global stage.
Julanne Schiffer from Nielsen Entertainment was a featured speaker on the topic of “Unlocking the Power of Music in Advertising.” With more than 150 delegates in attendance, her presentation focused on understanding the impact of music to help drive growth for brands. She shared insights and examples of how to reach consumers effectively and ways to create brand value through music. Attendees, who ranged from leading ad agencies and marketers to key industry organizations, were visibly engaged and interested in these entertainment insights.
尼尔森领导人尤金-贝克尔（Eugene Becker）、特里-布伦南（Terrie Brennan）、阿兰-库托伦克（Alain Couttolenc）、汤姆-伊顿（Tom Eaton）、安德鲁-费根森（Andrew Feigenson）和玛莎-维兰多（Martha Velando）抓住机会，在法国里维埃拉的海滨小屋与来自全球领先代理商、广告商和广告技术公司的C级高管举行了重点客户会议。
在为期一周的活动的最后，尼尔森欧洲公司的 Johan Sjöstrand 登上了狮子会创新活动的主舞台，围绕数据、技术和创意的交汇点，讨论 "在全球范围内设计成功的创新"。在 30 分钟的演讲中，他就主要广告商和开发商如何将数据和洞察力应用到创意、设计和分析中，以打造成功的创新进行了深入讨论。
