从左至右尼尔森美国战略社区联盟和消费者参与高级副总裁谢丽尔-皮尔森-麦克尼尔（Cheryl Pearson-McNeil）、《精华》杂志副主编道妮-沃尔顿（Dawnie Walton）、《精华》杂志专题编辑劳伦-威尔逊（Lauren Wilson）。
在尼尔森，文化包容性是企业的当务之急，而客户和行业对我们的《多元化洞察》报告的反响，进一步证明了了解多元化社区需求的机会有多大。今年二月，我们与《ESSENCE》杂志在纽约总部举办了#PowerLunch Twitter聊天活动。来自美国国内外的 300 多名在线参与者参与了此次活动，社交媒体浏览量超过 1000 万。
ESSENCE》杂志副主编道妮-沃尔顿（Dawnie Walton）和尼尔森美国战略社区联盟和消费者参与高级副总裁谢丽尔-皮尔森-麦克尼尔（Cheryl Pearson-McNeil）讨论了非裔美国人的影响力、消费习惯以及约1.1万亿美元的消费能力。
Attendees included employees from Nielsen and ESSENCE, members of Nielsen’s African-American Advisory Council and journalists from 14 media outlets, such as Black Enterprise, Black Press of America 和 NBC Black. The chat included insights from the recent African-American consumer report, which we collaborated with ESSENCE to produce, and was fueled by questions directly from consumers on Twitter using the #PowerLunch and #ConsciousConsumer hashtags.
This was the first in a series of #PowerLunch Twitter Chats that we will host around our series of Diverse Insights reports. Previous reports in this series have included: The Multicultural Edge: Rising Super Consumers, 重要、成熟和精明：亚裔美国消费者, and The Latina Power Shift.
Nielsen’s U.S. Community Alliances and Consumer Engagement group also produced four video vignettes for the Nielsen Knows YouTube channel for a series called “The Conversation.” The videos feature four African-American Millennial consumers discussing the importance of their ethnic heritage, being represented in advertisements and supporting businesses in their communities. The vignettes were shared with media and throughout the digital community via Nielsen’s multicultural social media platforms, resulting in almost 1,000 views.
