New York, NY — March 16, 2015 — Nielsen and Concentric, a leader in agent based simulation technology for marketing, today announced a global strategic alliance to bring a new system for brand and media planning to Nielsen clients. Through this alliance, clients will benefit from Nielsen’s unique data assets and analytics combined with Concentric’s modeling method that synthesizes large data sets and allows clients to make strategic decisions about an advertising campaign’s potential.
尼尔森正在增强其策划能力，以实现更明智的媒体投资，为客户带来更大的回报。尼尔森的新模拟产品将复制消费者和市场条件，包括获得、付费和自有媒体、竞争活动、产品功能、消费者认知和口碑，以模拟真实的市场动态。
"Concentric首席执行官格雷格-西尔弗曼（Greg Silverman）说："尼尔森对消费者和营销效果有着无与伦比的洞察力。"他们强大的数据和分析能力与我们的技术相结合，对于媒体策划技术的未来发展以及由此带来的货币化能力来说，都是非常令人兴奋的。
具体而言，该解决方案将使营销人员能够检查各种潜在的营销策略，以确定哪种策略最有可能提升品牌价值。媒体计划模拟将使广告商和广告代理公司能够了解特定广告活动的潜在结果，并带来最丰厚的回报。内容所有者将能够在高度分散的生态系统中试运行各种分发内容的策略，以确定其特许经营的最佳选择。
"尼尔森产品领导高级副总裁埃里克-所罗门（Eric Solomon）表示："我们的客户面临越来越多的棘手业务问题，需要深思熟虑和全新的洞察力。"通过这一新的解决方案，客户将能够更深入地了解消费者和品牌的动态。我们将重点解决客户的三个痛点：营销策略优化、媒体计划模拟和媒体资产货币化。
该解决方案将在预商用阶段向部分客户推出。
尼尔森的模拟产品可与尼尔森的其他分析和策划解决方案结合使用，包括将于2015年第二季度发布的新媒体策划系统。该解决方案整合了这些产品中的洞察力和数据，扩大了客户对具有挑战性的营销问题的回答范围。
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
关于同心
Concentric is a software company based in Cambridge, MA and a global provider of market simulation technology. Concentric helps organizations integrate data and tools into a single framework to attribute the impact of marketing investments, forecast sales and brand metrics, and test future strategies. Concentric’s technologies are based on agent-based modeling, complexity science, behavioral economics, and machine learning. For more information, visit www.concentricabm.com.
联系人
Nielsen: 本-比林斯利 和 布里吉特-亨纳曼Concentric: Carolyn Potter
