JAKARTA, October 19th , 2015 – Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Digital Ad Ratings 为数字广告提供透明、可操作的受众测量，为业界提供在所有数字屏幕上运行的广告活动的每日更新。Digital Ad Ratings (DAR) 报告广告活动在电脑和移动设备上的独特受众。
Sizmek GRP Dashboard 通过对来自 Sizmek 的广告服务器数据和来自尼尔森的 GRP 进行综合查看和分析，帮助客户确定在哪些方面增加或减少广告支出，从而简单方便地了解他们是否实现了广告活动目标，以及可以采取哪些措施来提高绩效。
随着数字广告行业的不断发展，根据特定属性购买广告的营销人员也必须能够以同样的粒度优化和验证他们的广告。在此之前，受众测量一直局限于年龄和性别。
“Audience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understand who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,” said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
几十年来，GRP（总收视点）指标一直是电视观众测量的基础，它为网络营销人员提供了对覆盖范围和频率的宝贵了解。
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关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
关于 Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
