与 DoubleClick Bid Manager 的扩展集成使全球营销人员能够轻松获得尼尔森行业标准的数字广告测量结果
New York – Aug. 11, 2015 – Nielsen today announced that it has expanded its relationship with Google to make Digital Ad Ratings available via Google’s DoubleClick demand-side platform (DSP) internationally. As of today, 数字广告评级 is now available via DoubleClick Bid Manager in Australia, Brazil, Canada and the U.K. Digital Ad Ratings has been available in the DoubleClick platform in the U.S. since December 2014.
扩展后的集成使使用 DoubleClick Bid Manager 作为 DSP 的全球媒体买家和卖家能够在无缝工作流程中对其在线营销活动进行受众测量。这消除了标记所需的单独步骤，并通过在一个地方提供营销活动交付、受众测量和报告，增强了全球 DoubleClick Bid Manager 客户的营销活动执行体验。
此外，尼尔森继续将数字广告收视率测量扩展到更多市场。该服务最近在中国、新加坡、印度尼西亚、菲律宾、日本和墨西哥推出，印度、泰国和马来西亚也将在未来几个月内推出。到今年年底，尼尔森将在 16 个国际市场提供数字广告评级服务，这些市场共覆盖了全球 95% 的数字广告支出。
"尼尔森全球观察产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）表示："在使用率提高、新客户增加和主要广告商需求的推动下，数字广告评级在全球范围内持续增长。"尼尔森全球监测产品领导执行副总裁梅根-克拉克恩（Megan Clarken）表示："通过谷歌DoubleClick等平台提供数字广告评级测量，我们为客户提供了更多的价值、选择和灵活性，使他们能够获得洞察力来评估广告活动的效果。
尼尔森与DoubleClick在美国和国际上的整合目前包括为台式机上的视频广告提供标准数字广告评级测量。
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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
联系方式
Alana Johnson, alana.johnson@nielsen.com, (646) 654-8391
