尼尔森新服务量化了电视对主要选民群体的覆盖情况
纽约州纽约市--2015年8月6日--尼尔森（纽约证券交易所股票代码：NLSN）今日宣布，已与辛克莱广播集团签署协议，辛克莱将获得尼尔森在六个主要政治市场的地方电视选民收视率授权。
该协议将为辛克莱尔提供尼尔森新的 "选民收视率"（Voter Ratings）服务，该服务利用Experian Simmons® PoliticalPersonas数据洞察选民群体如何消费地方媒体，并量化地方电视台在关键选民类别中的覆盖率。辛克莱将在华盛顿特区、匹兹堡、格林维尔-斯帕坦堡-阿什维尔、西棕榈滩、拉斯维加斯和弗吉尼亚州里士满等六个市场授权使用该数据。预计这些市场的政治广告支出将特别强劲，辛克莱电台将通过利用尼尔森的 "选民收视率 "解决方案，增加其政治广告费用份额，并最大限度地利用其商业库存。
“The 2016 political race is accelerating and ad spending is already flowing into local markets. Providing our clients with voter insights is critical to their success in this election cycle,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “By using a blend of Nielsen’s local TV audience data with the latest voter and political persona data, our clients can deliver key voter segments to political advertisers with greater efficiency and effectiveness than ever before.”
Nielsen provides political ratings in the top 56 television DMAs and the top 48 audio Metros with reporting at the station, daypart and program levels. Nielsen’s 数字广告评级 also provide audience measurement for campaigns running across all digital screens.
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
联系
Diane Laura, (646) 654-5757, diane.laura@nielsen.com
