协议内容包括本地电视收视率、消费者洞察和定制分析
New York, April 20, 2015 – Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsen’s local television ratings.
除了本地电视测量，Meredith 拥有或经营的电视台还将获得各种工具，深入了解本地消费者正在购买和观看的内容、广告支出数据，以及帮助节目制作人更好地了解消费者收视习惯的定制分析。
"梅雷迪思公司广播集团执行副总裁 Doug Lowe 说："尼尔森为我们的电视台提供的不仅仅是当地市场的收视率。广播集团执行副总裁 Doug Lowe 说。"他们还提供关键的本地消费者洞察力和分析系统，帮助我们的电视台取得更大的成功。
"我们的新协议巩固了我们与梅雷迪思的持续合作关系，"尼尔森执行副总裁兼本地媒体董事总经理马特-奥格雷迪（Matt O'Grady）说。"梅雷迪思团队一直非常支持我们加强本地市场服务。我们非常感谢他们对这些改进的支持，以及对我们探索将其他数据源（如回报路径数据）纳入可投射面板的支持。
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
关于梅雷迪思公司
梅雷迪思公司（纽约证券交易所股票代码：MDP；www.meredith.com）110 多年来一直致力于新闻服务。如今，梅雷迪思利用广播电视、印刷、数字、移动、平板电脑和视频等多种传播平台，为消费者提供他们想要的内容，并传递其广告和营销合作伙伴的信息。
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.
联系方式
尼尔森
Diane Laura(646) 654-5759 diane.laura@nielsen.com
梅雷迪思公司
Lauren Burt(515) 284-3125 Lauren.Burt@meredith.com
