纽约州纽约市--2015年5月6日--今天，尼尔森宣布通过Krux的数据管理平台（DMP）推出多触点归因（MTA）解决方案，实时统一、分析和激活跨屏人群数据。新解决方案提供了前所未有的准确性，将满足营销人员跨屏幕（移动、机顶盒、OTT 设备）、系统（CRM 和 POS 平台）和渠道（付费媒体、搜索、社交媒体、电子邮件）测量投资回报率的需求。
通过 Krux 的 DMP 提供的尼尔森 MTA 解决方案为营销人员提供了一套完整的测量和优化方案，尼尔森的所有客户均可使用。营销人员可以清楚地了解当今分散而复杂的客户旅程，并了解哪些变量和受众属性会推动销售行为。
"尼尔森全球总裁史蒂夫-哈斯克（Steve Hasker）表示："我们很高兴能与 Krux 合作，满足并超越营销人员的需求。"尼尔森的目标是通过最好的数据、分析和技术，为营销人员提供一个公正、准确的视角，帮助他们了解在营销投资中哪些有效，哪些无效。
由于业界希望提高广告效果，该解决方案可实时优化营销信息，并在正确的时间向高价值细分市场发送正确的信息。
"Krux 首席执行官汤姆-查韦斯（Tom Chavez）表示："该解决方案为营销人员创建了一个庞大的可操作数据情报库，它代表了无限数量的超级集，可用于精确的跨屏参与和实时测量。"我们很高兴能与尼尔森联手，以目前市场上所没有的高保真水平释放投资回报率驱动分析和报告的力量。
关于尼尔森
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
关于 Krux
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on 在 Facebook 上, 推特, LinkedIn 和 Google+.
