验证 CNN 全屏融合方法符合 MRC 数据整合指南MRC 分享其首次融合产品评估报告
纽约州纽约市--2015年1月12日--特纳广播系统公司和尼尔森今天宣布，媒体评级委员会（MRC）已经完成了对尼尔森数据融合流程的评估，该流程为CNN全屏幕的户内和户外电视部分提供了支持，并且MRC证实该数据融合流程符合MRC的数据整合指南。CNN All Screen 是尼尔森为特纳广播公司执行的定制数据整合。
The evaluation process conducted by the MRC included three distinct phases. First, the MRC’s independent CPAs tested various aspects of the fusion to ensure it was executed as described by Nielsen and that appropriate evidence of this work was retained. For the second phase, the CPAs also summarized certain fusion validation results derived by Nielsen for the MRC’s consideration. The third phase was a review of this material by the MRC to ensure the fusion and validation work contained the required components of the MRC’s Guidelines for Data Integration. This was an evaluation by the MRC of the fusion structure itself, using the CPA work as input, for appropriateness. The MRC and Nielsen continue to discuss the fusion process and potential steps that could improve the process, and the MRC has noted that the existing fusion process powering the television aspects of CNN All Screen contains the required components of the MRC’s Guidelines for Data Integration. The MRC’s statement on this evaluation can be read here.
近年来，尼尔森与特纳广播公司合作，通过名为 "CNN All Screen "的产品，更好地为 CNN 提供工具，使其能够正确地向广告商和广告代理公司报告其受众的全部情况。CNN All Screen 的一个重要组成部分是，CNN 广告销售部门可以通过融合尼尔森的 "全国人流量表 "面板和本地 "便携式人流量表"（PPM）面板，展示相对于传统家庭收视的户外线性电视收视规模。CNN 发现，在全天 A25-54 的基础上，户外收视贡献了 18% 的增量。
“Today’s announcement by MRC is an important step to assist Nielsen as we seek to develop a standardized approach and syndicated product to report viewers away from home viewing traditional linear television,” said Megan Clarken, Global Watch Product Leadership, Nielsen. “We are excited to continue our work with CNN to help them monetize their audience and to measure consumers all day, every day and everywhere.”
"CNN/HLN 广告销售执行副总裁 Katrina Cukaj 表示："CNN All Screen 是我们销售团队向代理商和品牌商展示他们在线性网络中的全部节目表时使用的重要工具，现在还包括我们重要而宝贵的户外受众。"我们在 Upfront 期间已经体验到了对这种规模合作伙伴关系的强烈需求，并期待着与更多的合作伙伴继续对话。
"特纳广播系统公司首席研究官霍华德-希梅尔（Howard Shimmel）补充说："今天的公告证明，我们采集 CNN 户外收视率的方法符合 MRC 为此类融合/整合方法制定的指导方针。"我们期待着利用 MRC 的评估结果来实施改进 All Screen 的变革，并期待着尼尔森在此方法的基础上，创建一项将所有户外收视率纳入全国电视测量的联合服务。
为了制作《全屏报告》，尼尔森的数据融合技术将 "全国观众流量计"（NPM）信息与 "便携式观众流量计"（PPM）面板以及在线和移动面板捕捉到的家庭以外的收视情况相结合。这样就可以 360 度全方位地了解消费者在所有设备上的收视情况。
关于尼尔森
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
关于特纳广播系统公司
特纳广播系统公司（Turner Broadcasting System, Inc）是时代华纳旗下的一家公司，为全球消费者在电视和其他平台上创造和安排品牌新闻、娱乐、儿童和青少年以及体育媒体环境。
联系人：
Nielsen: Jon Miller, (410) 794-2665, jon.miller@nielsen.comTurner Broadcasting System, Inc: Jenn Toner, (212) 275-6642, jenn.toner@turner.com
*MRC 的评估并不代表 MRC 认证审计的全部范围，评估过程完成后也不会导致 MRC 认证。特纳广播系统、尼尔森和 MRC 正在合作探索在多大程度上可以实现融合方法的验证，并为普遍提高融合产品的透明度开创先例。
